Author: Will B.

If you’ve ever tried cold emailing blogs for backlinks, you already know.

It’s brutal!

Most ignore you, some reply weeks later, a few ask for payment and ghost anyway.

That’s why link outreach services exist.

They handle the entire process, so you don’t waste time chasing replies that never come.

But not all services are equal.

Here’s what you need to know before hiring one.

What Are Link Outreach Services?

Link outreach services are teams that build backlinks by reaching out to real websites on your behalf.

• They write the emails.
• They pitch the content.
• They secure the placements.

You skip the awkward back-and-forth and get clean backlinks on relevant sites that actually help with SEO.

If you want high-quality backlinks that actually move the needle, link outreach services can help you get them.

But here’s the catch:

Most link outreach services don’t work.

Why?

Because they rely on bulk email blasts, spammy templates, and low-quality websites.

And that’s exactly how you end up with links that do nothing for your rankings (or worse, get you penalized).

Let’s break down what link outreach services actually do, where they go wrong, and how to choose a service that delivers real SEO results.

What Do Link Outreach Services Actually Do?

A real provider follows a system.

1. Prospecting – They research websites that match your niche.
2. Qualification – They remove sites with fake traffic, poor metrics, or obvious spam.
3. Contact Discovery – They find real editors, not contact@ emails.
4. Email Outreach – They write personalized messages based on what the editor publishes.
5. Content Production – They write or collaborate on content where the link fits naturally.
6. Reporting – They give you a list of links, anchor text, and site metrics once placed.

If your current provider doesn’t follow these steps, they’re likely just flipping guest post inventory.

Popular Link Outreach Services (Compared)

There are dozens of vendors offering link outreach services, but only a few are worth considering.

Here are some of the most well-known:

• Authority Builders – Offers curated sites, but links are often pre-negotiated.
• Stellar SEO – Hands-on approach with manual outreach and decent niche options.
• Page One Power – Enterprise-level service with long-term campaign planning.
• Fat Joe – Scalable service with guest post options, but outreach isn’t always manual.
• Siege Media – Focuses on high-end content and placements through editorial hooks.
• LinkDoctor – Known for clean white-hat outreach, but limited to select industries.
• Rankifyer – Affordable, real manual outreach with clean reporting and no middlemen.

Each has pros and cons. Some prioritize scale, others focus on link quality. Pick based on your goals.

What to Watch Out For

Most link outreach services don’t actually do real outreach.

They offer:

• Link farms with decent DR
• Sites that publish any article for $20
• Pages stuffed with unrelated outbound links

Here’s how to spot red flags:

• Pre-made site lists – Real outreach is fresh and campaign-specific.
• Guaranteed metrics – DR can be manipulated. Traffic is harder to fake.
• No visibility into content – You should always know what’s being written.
• Same anchor every time – That’s a penalty risk waiting to happen.
• Upcharges after placement – Good services are upfront about pricing.

What to Look for Instead

Quality link outreach services focus on:

• Manual outreach with personalized pitches
• Contextual placement inside real content
• Niche relevance over raw domain metrics
• Clear anchor text tracking
• Link retention and replacement policies

Anything less is just another link package with fancy branding.

Why Rankifyer Works if You Need Real Link Outreach Services

Most outreach vendors promise manual links. Few deliver them consistently.

Rankifyer keeps it simple.

• Manual outreach from a trained team
• Relevant site selection based on your niche
• Clean formatting and content that blends in naturally
• Transparent pricing with no surprise upsells
• A detailed report that includes link metrics and live URLs

What Make’s Rankifyer’s Outreach Different

Most outreach services fall into two buckets:

1. Cheap marketplaces that sell bad links.
2. Expensive agencies that lock you into $3k+ retainers.

Rankifyer sits right in the middle.

It’s affordable. But it’s also built by SEOs who know what works.

Here’s what sets it apart:

• Manual outreach. No automation. No spam.
• Transparent pricing. What you see is what you pay. No meetings. No markups.
• Niche relevance. Every link comes from a site that makes contextual sense.
• Agency-ready. White-label delivery and bulk order discounts.

If you’re serious about link building but don’t want to burn cash, it’s a solid option.

How to Get High-Quality Links With Smarter Outreach

Manual Outreach Gets Results. Automation Doesn’t.

If you’re using link outreach services that rely on automation, you’re wasting time.

Sure, blasting 1,000 emails sounds efficient.

But the truth?

Most of those emails get deleted without being opened.

I’ve seen it firsthand. We ran an A/B test. One group used cold templates. The other used manual, personalized messages.

The manual group had a 7x higher reply rate.

That’s the kind of gap that moves rankings.

Personalization doesn’t just increase responses. It builds trust. And trust leads to better links on better sites.

Relevance Is What Google Actually Cares About

A backlink from a big site means nothing if it’s off-topic.

If you’re in the fitness space, getting a link from a finance blog won’t do much.

Google wants context.

That’s why the best link outreach services focus on niche relevance first. You can learn more about link relevance from this SirLinksalot article.

I’ve built links from DR 40 sites that drove more traffic than DR 80 ones. Why? Because the topic alignment was perfect.

The takeaway: prioritize context over authority.

You’re Not Buying a Link. You’re Starting a Relationship.

Outreach isn’t a transaction.

It’s a conversation.

If you treat every email like a sales pitch, you won’t get far.

The best link builders know this. They follow up. They offer value. They keep in touch.

I’ve had editors reach back out months later asking if I had anything new to share.

That only happens when you stop thinking short term.

Build the relationship, and the links take care of themselves.

What Makes a Backlink Worth It?

It’s not the DR and it’s not the price. It’s what the link does for you.

1. Will it help rank a high-converting page?
2. Will it send actual referral traffic?
3. Will it increase your authority in a niche that matters?

Every good outreach campaign starts with those three questions.

I’d rather get five strategic links than 50 random ones.

Because rankings don’t come from quantity. They come from smart placement.

If you’d like to experiment with link building on your own, Semrush has link outreach tools to help you find and reach out to prospects. Semrush has a video walk through of their link outreach tool, I’ve embedded it below.

Most Outreach Services Get This Completely Wrong

They focus on scale.

But link outreach services that scale poorly give you scaled problems.

You’ll get links from sites you don’t want to be associated with.

Worse, you’ll pay for placements that don’t move your SEO.

That’s why we manually vet every site before pitching.

Because a bad link costs more than money. It costs trust with Google.

If you need link outreach services that actually move rankings without draining your time or budget, Rankifyer is the kind of service built for you.

Wrapping Up on Link Outreach Services

Most link outreach fails because it’s built on shortcuts.

You can’t blast the same email to 500 sites and expect high-authority backlinks.

You need to be strategic. Intentional. Selective.

Real outreach takes time. It takes research. It takes a personalized approach that actually gives the other person a reason to respond.

That’s what separates high-quality link outreach services from everyone else.

They don’t chase links. They earn them.

That’s what good link outreach services do. And that’s what gets results.

A lot of people claim to do SEO. But not everyone can build links that actually move rankings.

That’s where a link building specialist comes in.

This isn’t someone who just buys backlinks and hopes for the best. A real specialist knows how to identify link opportunities, pitch content that gets accepted, and secure placements that build authority.

If you’ve been stuck on page two, or your traffic has flatlined, this might be the person you’re missing.

What Is a Link Building Specialist?

A link building specialist is someone who focuses 100% on acquiring backlinks that improve your rankings in search engines.

They don’t just post in forums or submit to directories.

They handle things like:

• Prospecting for relevant, high-authority sites
• Pitching content ideas to editors
• Writing guest posts or placing niche edits
• Monitoring backlink profiles
• Analyzing competitors’ link strategies
• Building long-term outreach relationships

That’s a lot more than firing off a few cold emails.

Why You Need One

If your content is solid but it’s not ranking, it’s usually a link problem.

You’re competing with sites that already have trust and authority. Without backlinks, your pages won’t break into the top results.

A good link building specialist knows how to fix that. They look at where you’re falling short, then fill in the gaps with strategic placements.

They also keep you away from bad links, the kind that trigger penalties or drag down your domain.

This isn’t about volume. It’s about getting the right links, from the right sites, with the right anchors.

What to Look for in a Link Building Specialist

Not all specialists are equal. Some just outsource to low-tier vendors and pocket the difference.

Here’s how to spot the real ones:

They focus on relevance, not just DR
A link from a DR70 recipe blog doesn’t help your B2B SaaS tool. A DR40 marketing blog might.

They write their own pitches
If they’re copying templates word-for-word, you won’t get many replies.

They can show past work
Not just screenshots. Ask for live links. Look at the content. See if the placements make sense.

They don’t promise exact results
Anyone guaranteeing 50 backlinks in two weeks is probably cutting corners.

They ask smart questions
Before starting, they should want to know your site goals, pages you want to rank, and what your niche looks like. That’s how strategy starts.

Jaume Ros has a fantastic video on this topic, where he discusses hiring an SEO expert and what to look for.

What a Day Looks Like for a Link Building Specialist

This isn’t just emailing bloggers and waiting.

Here’s a typical workflow:

1. Audit your backlink profile
2. Research competitors to see what’s working
3. Find link opportunities by filtering relevant blogs, directories, or podcasts
4. Write outreach emails that actually get responses
5. Negotiate placements and avoid spam sites
6. Track all links in a master sheet
7. Monitor link health in tools like Ahrefs or Semrush

It’s part outreach. Part data. Part relationship management.

And it’s always active.

Should You Hire a Link Building Specialist In-House or Outsource?

It depends on your budget and volume.

If you’re running a big content operation or a large agency, hiring one in-house might make sense.

For everyone else, outsourcing is more practical.

You avoid payroll, software costs, and training. And you get access to someone who already has systems in place.

Just make sure the person or agency you hire has proof. Real links. Real examples. Real processes.

Why Rankifyer Works Like a Link Building Specialist (Without the Guesswork)

Rankifyer gives you access to expert-level link building without needing to vet freelancers or build outreach systems yourself.

Here’s how:

• Manual outreach only, no link farms or PBNs
• Custom-written content with every link
• Clear reporting with live links and key metrics
• Transparent pricing you can see before ordering
• Agency-ready for resellers or SEO managers

If you’re tired of wasting time chasing backlinks, and want expert support that acts like your in-house link building specialist, Rankifyer is the safer, cleaner option.

You pick the range. Rankifyer does the outreach. You get links that make sense, land clean, and actually help your pages move.

Hiring a link building specialist can either make your SEO strategy or wreck your domain.

The good ones help you climb rankings with clean, relevant links. The bad ones leave you with spam and penalties.

Let’s walk through what a real link building specialist does, how to spot red flags, and what results to expect.

What a Good Link Builder Looks Like

They Don’t Sell Links. They Build Them.

Anyone can offer backlinks. Doesn’t mean they know what they’re doing.

A real link building specialist:

• Finds sites that match your niche
• Builds relationships with editors
• Pitches content ideas that make sense
• Places links inside useful, contextual articles
• Avoids spammy, low-quality shortcuts

This takes time. But the results stick.

They Start With Strategy, Not a Price List

If someone sends you a spreadsheet of sites on day one, skip them.

That’s not a strategy. That’s a vendor. Backlinko talks about how to spot toxic backlinks.

A legit link building specialist starts by asking you questions:

• What are your target pages?
• What keywords are you trying to rank for?
• What’s your current backlink profile look like?
• Who are your competitors?

This info shapes the type of links they build, how fast they build them, and which anchors they use.

If they don’t ask, they’re not building. They’re dumping.

They Pitch. They Negotiate. They Follow Up.

Most people stop after sending one email.

A real link building specialist keeps going.

Here’s what the process looks like:

1. Build a list of potential sites
2. Find decision-makers or content managers
3. Craft a personalized pitch
4. Follow up if there’s no response
5. Close the deal, submit content, and track the live link

That’s 5 steps for 1 link.

Now imagine doing that 50 times a month.

That’s why good link builders are hard to find. Most don’t want to put in that kind of work.

They Don’t Just Build DR. They Build Relevance.

You don’t need a DR90 backlink from a fashion site if you run a B2B software tool.

That’s not helping your rankings. It’s just bloating your report.

A smart link building specialist cares about context.

They place links on:

• Niche blogs
• Industry publications
• Real sites with organic traffic
• Pages that make sense for your content

Because Google doesn’t reward numbers. It rewards patterns.

They Track Everything

This part gets skipped too often.

After a link goes live, a real link building specialist will:

• Check that it’s dofollow
• Confirm that your brand or anchor was used properly
• Record the link in a tracking sheet
• Monitor link retention over time

This helps catch removals, anchor mismatches, or shady replacements.

You don’t want to find out a year later that your guest post was deleted or your link was swapped.

Not Sure Where to Find One?

You could hunt through Upwork listings. Or DM people on LinkedIn. Or hire someone whose last job was writing AI content.

Or you could use Rankifyer.

Here’s how Rankifyer works like a full-time link building specialist (without the headache):

• You pick the DR range and niche
• They handle outreach and content
• Every link is built manually with clean placement
• You get a report with live URLs and metrics
• No contracts, no hidden pricing, no fluff

You get expert-level links without hiring in-house.

No PBNs. No fake metrics. No guessing.

Just clean, contextual links that help your content rank. Built by real people who know what they’re doing.

If you’re ready to scale backlinks without babysitting freelancers, this is the way.

If you’re trying to scale SEO but don’t have the time to do outreach, write content, and hunt for quality links, it might be time to outsource backlink building. The right partner can save you hours each week and deliver consistent results. The wrong one can damage your rankings fast.

Let’s break down how to outsource backlink building properly, what to look for, and how to avoid the common traps.

Why People Outsource Backlink Building

Backlink building takes time. It involves prospecting, outreach, negotiation, writing, and tracking. For most people, that means one of two things:

1. Doing it part-time and getting inconsistent results.
2. Letting it go completely.

Outsourcing gives you a third option. You hand off the execution while keeping control over strategy.

If you’ve ever tried to build links at scale, you already know why marketers choose to outsource backlink building instead of managing everything in-house.

What Makes a Good Outsourcing Partner

If you’re going to outsource backlink building, the goal isn’t to buy random links. The goal is to build a clean, diverse backlink profile that improves rankings and trust.

Here’s what separates a real service from a risky one:

• Relevance: Links come from sites that actually match your niche.
• Transparency: You know where the links came from, what was written, and how the site was selected.
• Custom content: The article is actually written for your topic, not recycled.
• Dofollow links in real content: These aren’t hidden in footers or buried in author bios.
• No PBNs or spam tactics: A legit service avoids tricks that might work now but get flagged later.

If the service can’t explain how their process works, you’re better off skipping it.

What to Watch Out For

Outsourcing can save time, but it also comes with risks if you pick the wrong provider.

Here’s what to avoid:

• Guaranteed DA scores without site previews
• Bulk packages offering hundreds of links
• No reporting or sample links
• Overuse of exact-match anchor text
• Low-quality content with obvious keyword stuffing

These are signs the provider is focused on output, not results. If you’re trusting them to handle SEO assets, that’s not good enough. Rock The Rankings has a piece on what to avoid when outsourcing that’ll help you not “fail” when link building.

How to Keep Control When You Outsource

Even when you outsource backlink building, you don’t want to disappear from the process. You still need visibility.

Here’s what to do:

• Set clear anchor text guidelines
• Review sample placements before approving a campaign
• Ask for a list of categories or niches they can target
• Request reports with live URLs, not just screenshots
• Stick with providers that match your brand tone and authority level

You don’t need to micromanage. But you do need to review. That’s the difference between outsourcing and offloading.

Why Rankifyer Is Built for Smart Outsourcing

If you want to outsource backlink building without guessing what you’re going to get, Rankifyer gives you structure and control.

Here’s what makes Rankifyer different:

• You choose the authority level. Pick by DR range or budget.
• Content is included. Every placement comes with a written article.
• No hidden sites. You can view sample placements or browse their live directory.
• Reporting is clean. You get a clear spreadsheet with links, metrics, and content.
• It’s white-label ready. Perfect for agencies who need deliverables fast.

Most importantly, Rankifyer prices are straightforward. No forced calls. No vague packages. No inflated agency fees.

If you’re ready to outsource backlink building, but want to keep it clean, simple, and fully documented, Rankifyer is a strong place to start.

Outsourcing works when you do it right. Focus on relevance, visibility, and quality over quantity. Whether you’re managing your own site or running client campaigns, it’s not about buying links, it’s about building them the right way.

When to Outsource Backlink Building (And What to Fix First)

Outsourcing only works when your foundation is solid.

Before you outsource backlink building, take a step back and make sure your site is actually ready to benefit from links.

If your site is slow, outdated, or hard to navigate, even high-quality backlinks won’t help. You’re sending link equity to a weak destination.

Here’s a quick checklist:

• Make sure your site loads fast on desktop and mobile
• Fix technical SEO issues like crawl errors or redirect chains
• Clean up broken internal links
• Publish content that’s worth linking to

You don’t need a 200-page blog. But you do need a few strong pieces that deserve attention. That’s what most agencies will link to.

Signs It’s Time to Outsource Backlink Building

You’ve done the basics. Your content is live. You’ve built some links. But things are moving slow.

That’s the tipping point where outsourcing makes sense.

Here are the most common signs:

You’re stuck in low page one or page two
You’ve optimized your content, but it’s not moving. This usually means your competitors have stronger authority.

You don’t have time for outreach
Outreach takes hours. Finding prospects. Writing emails. Following up. Managing replies. If you’re doing SEO part-time, it won’t scale.

Your results are inconsistent
Some weeks you build five links. Then nothing for a month. This lack of rhythm makes it hard to see progress.

If any of that sounds familiar, it’s probably time to outsource backlink building and free up your time.

What Type of Link Building Should You Outsource?

Not all links are created equal.

Some are easy to outsource. Others are better handled in-house.

Here’s what you can (and should) outsource:

• Guest posts: Most agencies have access to publishers you don’t.
• Niche edits: These take time to negotiate. Outsourcing them saves you that hassle.
• HARO-style contributions: Agencies that specialize in this already have journalist contacts.
• Foundational links: Think directories, Web 2.0s, and citation building. These are repetitive but necessary.

Here’s what you should avoid outsourcing blindly:

• Link insertions into irrelevant content
• Any offer promising “500 backlinks in 3 days”
• PBN links that come with no site previews
• Links placed in AI-generated content

If it feels like a shortcut, it probably is. If you need a step-by-step guide to outsourcing backlinks, linkbuilder.io has an article walking you through outsourcing in 6 simple steps. An additional resource worth reading is an article by Editorial.Link where they weight the pros and cons of outsourcing backlinks.

How to Vet a Backlink Provider

Not every service is legit. Some look polished but hide lazy tactics.

Here’s how to check if a provider is actually worth hiring:

Ask for recent samples
You want live links. Not screenshots. Not fake examples. Real URLs with content.

Look at the content quality
Are the articles original? Does your link make sense in context? Or is it stuffed in awkwardly?

Ask about site metrics
You’re not chasing vanity DR numbers. But if they can’t tell you the referring domain’s traffic or topic relevance, skip it.

Check how they build links
Manual outreach? Great. Automated software? That’s a problem.

A legit service will walk you through their entire process without hesitation.

Julian Goldie has a fantastic video titled “5 Tips for Outsourcing Link Building That Will Save You Time and Money,” which might further help you in vetting backlink providers.

Why Rankifyer Is a Better Way to Outsource Backlink Building

If you want expert-level backlinks without guessing, Rankifyer is built for that.

You pick the authority range. You choose the niche. Rankifyer handles the outreach, writing, and reporting.

What you get:

• Clean link reports with live URLs and metrics
• Custom content included with every placement
• No surprises, pricing is public, simple, and all-in
• No PBNs or shady methods
• White-label ready for agencies

Most agencies hide pricing behind sales calls. Rankifyer doesn’t.

If you’re ready to outsource backlink building but don’t want to waste time chasing freelancers or sorting through sketchy link vendors, this is the better option.

You get backlinks that actually help. Without gambling on quality. Without giving up control.

If you’ve been shopping around for links, you’ve probably seen a wide range of offers. Some backlink packages promise hundreds of links for under $50. Others charge thousands for just a handful. The question is, what’s the real difference? And what should a backlink packages price actually look like if you care about quality?

Let’s break it down.

Why Prices Vary So Much

There’s no standard for backlink pricing because not all links are the same. Some are built manually on high-traffic websites. Others are placed on expired blogs with no audience. That’s why one backlink packages price can be ten times higher than another.

Here’s what usually drives cost:

• Link type: Editorial links cost more than directory or forum links.
• Domain quality: Higher domain ratings, real traffic, and clean backlink profiles mean higher prices.
• Content: If the package includes writing custom articles, expect that to be factored in.
• Outreach effort: Manual outreach takes time. Automation is cheaper, but riskier.

The more legitimate the process, the higher the cost. That doesn’t mean cheap packages are always bad, but it does mean you need to know what you’re getting.

Common Backlink Package Tiers

Most vendors group their services into pricing tiers. Here’s what a typical backlink packages price might look like depending on the type of link you’re buying:

Low-cost packages ($10–$100)
Expect directory links, Web 2.0 profiles, blog comments, or forum posts. These are basic links with low authority, used mostly for diversity.

Mid-range packages ($100–$500)
You’ll start seeing guest posts, niche edits, and real site placements here. Quality varies, but if the provider includes content and site selection, this is where value starts to show up.

High-end packages ($500+)
These usually include editorial links from high-traffic websites, full content creation, manual outreach, and reporting. This is what larger businesses and SEO agencies pay for when they want hands-off, safe link building.

Keep in mind, a higher backlink packages price doesn’t always mean better results. You still need to look at relevance, placement, and strategy.

What to Look for Before You Buy

Don’t base your decision on price alone.

Ask these questions before you place an order:

• Are the links built on real sites with actual traffic?
• Does the package include written content or is it link-only?
• Can you see sample placements before buying?
• Do they share details on how links are acquired?
• Is there anchor text variation and topic relevance?

If you can’t get a straight answer to any of these, you’re probably looking at a package built for volume and not quality.

Comparing Backlink Package Prices and What They Actually Cost

If you’re looking at backlink services, you’ve probably noticed one thing right away, that prices are all over the place. You can get 500 backlinks for $5 on Fiverr, or pay $1,000+ for a single guest post from a well-known agency. The question is, what’s the difference? And more importantly, which option makes sense for your site?

Let’s look at how backlink packages price varies across platforms, what each service includes, and how to know what you’re really paying for.

Fiverr, Upwork, and SEOClerks ($5–$100)

These platforms are filled with low-cost backlink packages. You’ll find sellers promising 100 to 1,000 links for next to nothing. On Fiverr, some packages offer “high DA backlinks” for $10. On SEOClerks, you can buy forum links, blog comments, or profile backlinks starting at $1. Upwork freelancers offer similar services, sometimes with slightly more detail.

But here’s the catch.

Most of these links come from:

• Free Web 2.0 platforms
• Automated blog networks
• Non-indexed sites
• Link farms with zero editorial control

You’re getting volume, not strategy. If your only goal is to create noise, these links will do it. But if you care about rankings or brand reputation, you need to be careful. A cheap backlink packages price often skips quality control.

Mid-Tier SEO Services ($100–$500)

This is the range where link quality starts to improve. You’ll find niche-specific guest posts, link insertions on existing blogs, and some light outreach.

Some examples:

• Legiit: Guest posts and niche edits starting around $75
• Fat Joe: Blogger outreach packages start at $100 per link
• The HOTH: DA-based packages starting at $200 for a DA30+ guest post
• LinksThatRank: Outreach-based links priced around $300–$500 per placement

At this level, the links are more relevant, and you usually get content included. Reporting is better. But pricing is still inconsistent. Most of these vendors work with third-party site networks, and the exact placement isn’t always guaranteed.

High-End Link Building Agencies ($500–$2,000+)

Top-tier agencies charge a premium. You’re paying for strategy, outreach, content, and placements on real authority sites.

Here’s what some of them offer:

• Siege Media: Custom link building with content marketing, often starting at $5,000/month
• uSERP: High-authority placements from $500 to $1,500 per link
• Page One Power: Custom campaigns starting at around $3,500/month
• Stellar SEO: Manual outreach campaigns starting at $2,500/month

These prices reflect the time it takes to land real editorial links. These agencies do their own outreach, build relationships, and publish on sites with actual traffic and trust.

If you’re managing a serious brand, this kind of backlink packages price makes sense. You’re paying for risk-free SEO growth over shortcuts.

Rankifyer: Affordable Pricing Without Compromise

If you want a balance between affordability and real link quality, Rankifyer offers a middle ground.

Here’s how Rankifyer stands out:

• Backlink packages price starts low, but every link is placed on a real, indexed site
• Content is written for you, based on your niche and anchor preferences
• Manual selection, not spammy automation
• Detailed reports with live links and site metrics
• 30% discount for agencies, with white-label reports included

You don’t need to gamble on a $5 Fiverr gig or lock into a $5,000 retainer. Rankifyer lets you order links with the confidence of a managed service, but without the inflated cost.

Rankifyer.com ➡️

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Backlink pricing only makes sense when you know what’s included. The real question isn’t how much a link costs, it’s what that link is worth. Low-quality links are cheap for a reason. The best links aren’t cheap, but they don’t have to break your budget either.

Compare more than just price. Compare purpose, placement, and performance. That’s where the real value is.

A low backlink packages price might save you money today, but a bad link profile can cost you more in the long run. Focus on clarity, quality, and trust. That’s what turns link building into rankings and rankings into traffic.

If you’re considering using a PBN backlink service, you’re probably looking for a fast way to boost rankings. On the surface, it sounds good. Private Blog Networks promise high metrics, quick results, and low effort.

But before you spend money, it’s worth understanding how these networks work, what the risks are, and whether they’re actually helping or hurting your SEO.

Using a PBN backlink service used to be the go-to move when you needed fast rankings. But things have changed. Google’s smarter, penalties are harsher, and short-term gains often turn into long-term headaches.

If you’re still thinking about paying for links from a private blog network, here’s what you need to know before making the call.

What Is a PBN Backlink Service?

A PBN backlink service sells backlinks from a network of websites they control. These sites are usually built using expired domains that once had real authority. Sellers create content, insert your links, and publish it across their network.

The appeal is obvious: you get backlinks from aged domains, often with high domain ratings, without doing any outreach or content promotion.

That’s why PBNs became popular.

But there’s a problem.

Why SEOs Still Use PBNs

Even with all the risks, PBN backlink services are still popular.

Here’s why:

• They deliver fast results with no outreach.
• You can use exact-match anchors.
• Placement is guaranteed.
• There’s no back-and-forth with editors.

SirLinksalot is one seller that has become popular for selling PBN links. For SEOs working in hard-to-crack niches like gambling or adult, white-hat link building isn’t always practical. PBNs offer control, which is rare in organic SEO.

That’s the draw. But here’s the catch.

Why PBNs Are Risky

Google doesn’t like PBNs. In fact, they’ve said so clearly.

Here’s why:

• The sites aren’t created to serve users. They exist only to pass link value.
• The content is usually low quality or spun.
• The links are paid for, not earned.
• The network often leaves patterns behind that are easy to detect.

If Google finds a PBN, they can deindex the entire network. That means the link you paid for disappears, and your rankings could drop with it.

Using a PBN backlink service means you’re putting your domain at risk. You might not see it right away. Some links may help short term. But when the network gets caught, the damage hits fast. LinkBuilder.io has a great piece on the risks of PBN backlinks if you’d like to dive deeper.

A PBN backlink service can work short term. But long term? It’s a gamble.

Here’s why:

1.   Google is catching up
SpamBrain, Google’s AI-powered detection system, is better than ever at spotting unnatural links. You won’t always get a manual penalty. Sometimes Google just ignores the link completely.

2.   Sites get deindexed
When a PBN gets discovered, the entire network often disappears from Google. Your link goes with it.

3.   Buyers don’t trust PBN-backed sites
If you plan to sell your site one day, a backlink profile propped up by PBNs will tank its value. Serious buyers want clean links they can trust.

4.   It’s expensive to do right
Buying a single expired domain with a clean link profile can cost thousands. Running the hosting, writing unique content, and keeping each site looking real adds up fast. The cheap Fiverr packages? Those usually aren’t built right.

How to Spot a PBN Backlink Service

Not all PBN backlink services are upfront about what they offer. Some try to hide the fact that they’re using a network. Others disguise it with better-looking content or branded websites.

Here are a few red flags:

• You’re not allowed to choose the domain
• All links come from sites with similar design or content
• There’s no traffic, no engagement, and no ranking pages
• The site has no real purpose except publishing backlinks
• Every page is filled with outbound links

If you see these signs, it’s probably a PBN, even if the seller calls it something else.

Are There Safe Ways to Use a PBN Backlink Service?

Some SEOs still use PBNs in tiered link building or for testing. But even in those cases, they’re careful. They build the network themselves. They control the hosting, IPs, content, and link structure.

If you’re buying from a public PBN backlink service, you don’t have that control.

That’s where the risk comes in.

Unless you understand how to mask footprints, rotate content, and isolate domains, it’s not worth it. Especially when safer alternatives exist. Semrush actually has a piece on if PBNs actually work, which might be worth reading.

SirLinksalot, being a popular seller of PBN links, offers some insight on their YouTube channel on whether you should use PBN links to rank.

Safer Alternatives to PBN Backlinks

You don’t need to risk your rankings to build links.

Here’s what to do instead:

1.   Guest posts on real sites
Not sponsored blogs. Not low-quality article farms. Look for niche-relevant websites with traffic, real content, and active readers.

2.   Foundational links
Use citations, branded profiles, and directories to build trust. These don’t move rankings fast, but they help build a natural profile.

3.   HARO and journalist platforms
Contribute insights to reporters looking for sources. These links come from news outlets, blogs, and SaaS platforms that are trusted by Google.

4.   Niche edits on real blogs
Get your link placed into existing content on active, relevant blogs. This gives you context, trust, and better indexing.

5.   Use Rankifyer for white-hat link building
If you want links that actually help and don’t come from a PBN, Rankifyer is a solid option. They place links on real sites, with content written by their team. You get transparency, clean reporting, and pricing that doesn’t require an agency budget.
Rankifyer.com ➡️

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A PBN backlink service might look like a shortcut, but it’s one with a price.

If you’re building a long-term site, managing SEO for clients, or trying to protect your domain’s reputation, it’s not worth it.

Control and convenience are tempting. But real links from real sites still win. Use methods that last. The quick boost isn’t worth the crash.

If you’re building a long-term site or managing client SEO, the risk isn’t worth the short-term boost. Stick with methods that work today and won’t backfire six months from now. Safe links take more work, but they keep your rankings.

If you’ve ever searched for advice from a link building expert, you already know there’s a lot of noise. Everyone’s got a “secret tactic” or “proven system.” But most of it either stopped working years ago or only works in theory.

That’s why this guide is different. Real tactics from people who actually do this for a living.

These are real strategies from people who are known in the SEO space. Each one has built links that actually improved rankings, not just boosted link count. Whether you’re doing outreach yourself or hiring someone, these are the tactics worth paying attention to.

1. Brian Dean – Create Skyscraper Content

Brian Dean, founder of Backlinko, popularized the Skyscraper Technique. It’s simple: find content that already has backlinks, then create something better. After that, reach out to sites linking to the original and suggest your improved version.

This strategy works because it combines quality content with targeted outreach. Brian used it to build thousands of backlinks, including from sites like HubSpot and GoDaddy.

2. Neil Patel – Focus on Building Relationships

Neil’s link building advice goes beyond the link itself. His strategy involves connecting with people in your niche through helpful content, interviews, podcasts, and email.

Instead of cold pitching, he builds real relationships first. Then when a link opportunity shows up, it doesn’t feel forced. This takes longer, but it results in higher authority placements with less resistance.

3. Gael Breton (Authority Hacker) – Get Links From Guest Post Footprints

Gael looks for websites that already accept guest posts by reverse-engineering competitors’ backlink profiles. Once he finds them, he pitches something more in-depth or from a new angle.

He doesn’t mass email. He targets editors with something they actually want to publish. If you’ve ever asked a link building expert how they find real sites, this is how.

4. Matthew Woodward – Use Data-Driven Outreach

Matthew recommends using data or case studies in your outreach. When you can back up your claim with a real result, site owners take your pitch more seriously.

Whether it’s email open rates, traffic growth, or SEO improvements, proving your value before asking for a link makes the pitch stronger.

5. Nathan Gotch – Build Foundational Links First

Before scaling outreach, Nathan focuses on basic links: citations, niche directories, and branded profiles. These aren’t powerful on their own, but they help establish a natural link profile.

It’s the groundwork that makes later outreach more effective. A link building expert knows it’s not just about how many links you build, but how balanced your backlink profile looks to Google.

Knowing about internal linking is also a great starting point and Nathan actually touches on that topic in his Internal Linking 101 guide, it’s worth checking out.

6. Eric Ward – Focus on Link Earning, Not Just Link Building

Eric, one of the early voices in link strategy, emphasized content that earns links naturally. That means publishing something useful and shareable without even asking for backlinks.

This could be research, how-to guides, or free tools. The key is to create something that people want to reference. That’s still one of the strongest long-term strategies used by real experts.

7. Mark Webster (Authority Hacker) – Don’t Ignore Niche Edits

Mark regularly talks about niche edits, which involves adding links to existing content on real blogs. Done correctly, these links are powerful and natural-looking.

The mistake most people make? Inserting links into irrelevant content. A link building expert makes sure every link is contextually appropriate and written in naturally.

8. Marie Haynes – Avoid Manipulative Tactics

Marie focuses on Google’s guidelines. She warns against tactics that rely on manipulation, including overusing exact-match anchor text or building links too fast.

Instead, she suggests earning editorial links and using PR-style outreach. If you want long-term rankings without penalties, this is the kind of advice to follow.

9. Julian Goldie – Use HARO the Right Way

Julian shares daily pitches on HARO and similar platforms to get quoted by journalists and bloggers. His rule: short, clear responses that deliver value fast.

He doesn’t try to sound impressive. He answers the question directly and links to helpful content. That’s how he builds backlinks from major news outlets and blogs consistently.

10. Paddy Moogan – Build Link-Worthy Assets First

Paddy is known for creating content assets like tools, reports, or visual guides before starting outreach. He focuses on value before volume.

Once the asset is live, his team contacts publishers who would benefit from it. This flips the usual order. The asset does most of the work. That’s why it gets shared without needing a pushy email.

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If you want to think like a link building expert, start by stealing the right ideas. These strategies aren’t based on guesswork or bulk tactics. They come from people who’ve tested what works and tossed what doesn’t.

There’s no single way to build links. But if your strategy doesn’t involve relevance, value, and actual effort, it probably won’t last. Focus on what earns trust, not just clicks. That’s what makes a link expert’s approach different.

If you’re thinking about using a cheap backlinks service, you’re not alone. The idea of boosting rankings without spending much is appealing. But there’s a difference between saving money and wasting it.

Let’s break down what a cheap backlinks service really offers, what to watch for, and how to pick one that actually helps your SEO instead of hurting it.

What Counts as a Cheap Backlinks Service?

A cheap backlinks service usually promises links for a low price. You’ll see packages offering dozens or even hundreds of backlinks for under $50. These services focus on volume, not strategy.

Some common examples include:

• Web 2.0 links from platforms like Medium or Blogspot
• Forum comments with keyword-rich anchor text
• Directory submissions across dozens of sites
• Private blog networks that reuse the same domains repeatedly

You’ll get links. But not always the kind that improves rankings.

What You’re Actually Paying For

The reason these services are so cheap comes down to this: automation and scale.

Most providers:

• Use software to create links in bulk
• Rely on pre-built lists of sites
• Insert your link into low-traffic or irrelevant content
• Offer little to no customization

That means you’re not buying strategy. You’re buying output. And sometimes, the links can do more harm than good.

Risks of Going Too Cheap

Not all cheap backlinks are dangerous. But many are.

Here’s what to watch out for:

• Spammy link farms with no traffic or authority
• Unnatural anchor text patterns that get flagged
• Links on unrelated sites that confuse search engines
• Duplicate content or spun articles that lead to penalties

If you’re managing a real brand or client site, one bad link package can take weeks to clean up.

How to Choose a Safe Cheap Backlinks Service

If your budget is tight, you can still get useful backlinks. You just need to be selective.

Look for services that:

• Show real examples of where links are placed
• Include written content, not just raw links
• Offer reporting and transparency
• Focus on relevance, not just link count

The best services don’t promise 1,000 backlinks in 24 hours. They deliver consistent results from real placements that make sense for your niche.

Where to Find a Cheap Backlinks Service (Without Risking Your Rankings)

If you’re looking for a cheap backlinks service, you’ve probably seen hundreds of offers across freelance sites. Some look legit. Others feel shady. And most of them promise more than they deliver.

Let’s look at where people buy cheap backlinks, what those services actually offer, and why using a structured agency like Rankifyer makes more sense if you want results without surprises.

Marketplace Options for Cheap Backlinks

There are three places most people turn to when searching for a cheap backlinks service:

#1 Fiverr

Fiverr sellers offer thousands of backlink packages, often for $5 to $50. The listings usually include terms like “100 backlinks,” “fast delivery,” or “SEO boost.” They’re popular because they’re cheap, quick, and easy to order.

#2 SEOClerks

This platform focuses on SEO services. You’ll find even cheaper backlink packages here, sometimes offering hundreds of links for under $10. That price sounds great, but most of the links come from low-quality directories, expired blogs, or automated spam tools.

#3 Upwork

Upwork is a freelance marketplace where link builders pitch hourly rates or project fees. The pricing is more varied. Some offer real outreach. Others still rely on mass submissions or spun content to keep costs low.

These platforms give you options. But if you’ve ever ordered from them, you already know that quality is inconsistent. Some links help. Most don’t.

Why These Services Are So Cheap

There’s a reason a cheap backlinks service from these platforms costs so little.

Here’s how most sellers keep prices low:

• They use the same list of sites for every client.
• They automate submissions using backlink software.
• They offer volume, not strategy or customization.
• The links are placed in content that no one reads or visits.

That might build link numbers, but it doesn’t move rankings. Worse, it can actually hurt your site if the links come from flagged domains or irrelevant content.

Why Rankifyer Is a Better Option

If you still want a cheap backlinks service, but don’t want to waste your budget, Rankifyer gives you a safer alternative.

Rankifyer.com ➡️

Here’s how Rankifyer is different:

Transparent pricing
You know exactly what you’re getting before you order. No hidden upsells. No vague descriptions. Just clear packages with clear deliverables.

Real websites, not link dumps
Every backlink is placed on a real site with real content. These aren’t auto-generated pages or spun blogs.

Content included
Rankifyer writes the content for you. That means your link fits naturally in a relevant post. You don’t need to supply anything or worry about formatting.

Affordable, not cheap
Rankifyer doesn’t offer bulk spam. But their prices are still far below most SEO agencies. You get expert-built links at a rate that’s actually doable for small businesses, resellers, or startups.

White-label ready
Agencies can resell Rankifyer’s work without edits. Every report and deliverable is white-labeled and clean.

Here’s a summary of what makes Rankifyer different from random Fiverr gigs:

• Transparent pricing with clear deliverables
• Backlinks from real sites with real content
• Custom-written articles included in every order
• No automation, no junk domains, no shortcuts
• Affordable rates that stay below most agency pricing

You don’t need to guess where your links came from or worry about getting flagged. Every order comes with a clean report and placements you can actually review.

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A cheap backlinks service can help you build a foundation, diversify your profile, or support your outreach. But only if the links are real, relevant, and placed with care.

If you’re spending money to build backlinks, even at a low price point, the goal should be safety, clarity, and long-term value. That’s what separates a quick boost from a smart investment.

There’s nothing wrong with saving money. But if you’re serious about results, a cheap backlinks service has to do more than push volume. Fiverr and SEOClerks are fine if you want basic diversity. Just don’t expect rankings.

Rankifyer gives you the middle ground. It’s affordable, proven, and designed to help your site grow without cutting corners. You can see what you’re buying, track what you get, and keep your SEO clean. That’s the kind of cheap that actually works.

Trying to scale outreach, pitch high-authority sites, and write solid content on a weekly basis is a full-time job. For most teams, that’s not realistic. That’s why many marketers choose to outsource link building. The right service can save time, improve results, and free up your schedule. But not all outsourcing is built the same.

If you’re looking to outsource link building, here’s what actually works and what you should avoid.

Why Businesses Choose to Outsource Link Building

Link building is time-consuming. From prospecting and outreach to negotiating placements and writing content, it drains internal resources fast. Outsourcing removes most of the workload and shifts the focus back to growth.

When you outsource link building to a solid partner, you gain:

• Scalable access to quality sites
• Ready-to-publish content written for SEO
• Links that match your niche and target pages
• Consistent volume without burning out your team

But that only happens if the provider knows what they’re doing.

Why Agencies Should Outsource Link Building

For agencies, outsourcing isn’t just about saving time. It’s about bandwidth, profit margins, and client results.

Here’s why agencies outsource link building:

• Scalability. Handling 5 clients is doable in-house. Handling 25 isn’t.
• Predictable margins. Agencies get discounted rates from providers, allowing for markup and resale.
• Client satisfaction. Fast delivery and consistent rankings lead to longer retention.
• Specialization. Instead of trying to do everything, agencies can focus on reporting, strategy, and client service while the link work runs in the background.

Outsource link building through the right provider and your agency becomes faster, leaner, and more profitable.

What to Look For in a Provider

There are hundreds of vendors that claim to build “white hat links” or have a “network of bloggers.” Most of that is meaningless without proof. If you’re going to outsource link building, you need to be selective.

Here’s what actually matters:

• Niche relevance. Every link should come from content that matches your industry or topic.
• Real websites, not PBNs. Check the site’s traffic and content history. If it’s filled with unrelated topics and has no real audience, skip it.
• Dofollow placements. Nofollow links can be part of a natural profile, but dofollow is where the SEO value sits.
• Manual outreach. Good providers have systems for cold outreach and relationship-building, not just link drops.

Reputable services usually provide a sample list or report of past placements. That’s where you’ll see if the quality matches the pitch.

How to Structure a Link Building Campaign

When you outsource link building, there’s usually a campaign setup process. You choose the target URLs, provide the preferred anchor text, and set your niche or industry focus. From there, the provider handles:

• Site selection
• Outreach and negotiation
• Content writing
• Placement and reporting

You should receive a report showing each live link, the domain authority, and the anchor text used. If that’s not included, it’s a red flag.

Common Mistakes to Avoid

Outsourcing doesn’t mean losing control. Some teams get burned because they pick cheap providers or don’t vet the links being placed.

Here’s what to watch out for:

• Low-quality sites with inflated metrics. Some sites use expired domains to appear authoritative. Check for real traffic.
• Duplicate content. If the content is reused or spun, your site can be penalized.
• Irrelevant placements. A finance site getting links from a pet blog is a wasted opportunity.
• Lack of reporting. If you don’t get to see where your links are placed, don’t continue.

Outsource link building to someone who treats your campaign with care. Anything else leads to penalties, wasted spend, or rankings that never move.

Three Recommended Link Building Providers

If you’re looking to outsource link building and want quality, consistency, and transparency, here are three providers worth considering:

1. Rankifyer

Rankifyer is built for agencies, resellers, and business owners who need reliable link building without the hassle. Every link comes with content, outreach, placement, and a detailed report. Agencies get a 30% discount and access to a live dashboard. No hidden pricing, no meetings, just clear deliverables and trusted support. Their directory of guest post sites is also publicly viewable before you buy.

2. The Hoth

One of the more established providers in the industry, The Hoth offers tiered link building services with bulk options. Their managed campaigns help agencies run full-scale SEO while reselling under their own brand. Turnaround is consistent, and reports are easy to understand.

3. Loganix

Loganix focuses on high-quality links from reputable sources, including niche edits, guest posts, and local citations. They’re known for clean outreach and strict quality checks. Their pricing is higher than most, but the links are solid and trusted by many SEO consultants.

When to Start Outsourcing

You should outsource link building when:

• You’ve published strong content that’s worth linking to
• You have a clear SEO plan but not enough resources
• You’ve done outreach yourself and hit a ceiling
• You want to scale faster without sacrificing quality

If your content is weak or your site is brand new, focus on foundational improvements first. But if you have momentum, outsourcing helps you push further.

Best Practices for a Strong Partnership

Treat your provider like an extension of your team. Set clear expectations, ask for transparency, and review each link. You don’t need to micromanage every detail, but you should be involved in strategy.

The best results come when you align your goals with their process. Good providers appreciate that and deliver better work because of it. See Semrush’s article on how to outsource SEO, it covers the basics of outsourcing and finding the right partnership for your business or agency.

Outsource link building with the same care you’d hire for any critical role. The right choice can drive long-term rankings, authority, and traffic. The wrong one wastes months of budget without moving the needle. Choose wisely, stay involved, and review every link. That’s how you get it right.

Finding the best place to buy backlinks can make or break your SEO strategy. Some providers promise thousands of links overnight, but those usually come from spammy blogs, irrelevant pages, or sites that exist only to sell links. None of that will help your rankings. In most cases, it does the opposite.

If you want results, you need backlinks from real websites with real traffic. That means relevant content, clean metrics, and placements that actually help your site build authority.

Here’s how to identify the best place to buy backlinks based on what works now.

Outreach-Based Backlink Services

Manual outreach remains one of the most trusted ways to build links. These services pitch real publishers, provide quality content, and secure placements that blend naturally with the article.

This isn’t about blasting emails or buying from link farms. You’re getting editorial links from relevant domains. The process takes longer but the links are stronger.

If you’re searching for the best place to buy backlinks that won’t harm your domain, start with a provider focused on outreach, not automation.

Guest Posting on Real Blogs

Guest posts still offer solid SEO value, but only when placed on active sites that publish quality content. These should not be generic blogs accepting every post they receive. You’re looking for sites within your niche that already have rankings and traffic.

The best place to buy backlinks through guest posting will provide:

• Domain metrics before purchase
• Content that is well-written and original
• Contextual placement within the body of the article Anything less is not worth your budget.  Curated Link Marketplaces

Some providers offer a list of pre-approved websites where you can choose where your link will go. These marketplaces can be helpful if you’re experienced and know how to vet domains.

The best place to buy backlinks through marketplaces will allow you to:

• See the full domain URL before placing an order
• Check traffic estimates, topical relevance, and spam scores
• Confirm that the site is indexed and not part of a network

Avoid any marketplace that hides domain names until after purchase or refuses to provide traffic stats.

White Label Solutions for Agencies

Agencies need scale without sacrificing quality. The best place to buy backlinks for agency use will have a white-label option. That means clear deliverables, trackable order history, and quality control handled by the vendor.

Expect full reports with live links, anchor text, referring domains, and domain metrics. You should also have the option to upload your own content or let the provider write it for you.

If a provider offers no control over quality or tries to upsell you without proof, move on.

Link Insertions in Existing Content

Link insertions, often called niche edits, involve placing your link in content that’s already indexed and aged. These are fast to deploy and carry strong SEO signals when done correctly.

The best place to buy backlinks through niche edits will review the content first. Your link should fit the topic and add value. No shoehorning. No forced anchor text. Everything should look natural to both readers and Google.

Sites with active editorial teams and existing backlinks to the article are ideal targets.

Ranking The Best Places to Buy Backlinks

If you’re serious about building authority with real links, the source matters just as much as the strategy. Here are the best places to buy backlinks right now, ranked by quality, transparency, and results.

1. Rankifyer

Rankifyer is the best place to buy backlinks for businesses, agencies, and SEO professionals who want real results without guessing. Every link is placed through manual outreach on niche-relevant websites with organic traffic.

What sets Rankifyer apart:

• Fully white-label service with agency discounts
• No site networks or recycled placements
• Detailed reports with anchor text, live URLs, and domain metrics
• Content, outreach, and site selection handled entirely in-house

Whether you’re ordering one backlink or managing dozens of campaigns, Rankifyer gives you full control, fast turnaround, and placements you can trust.

2. Authority Builders

Authority Builders offers guest post links on real sites. You can filter by niche, traffic, and domain authority. While pricing is premium, the platform gives you visibility into the available domains before you buy.

Best for SEO professionals who want to handpick their link placements without handling outreach themselves.

3. The HOTH

The HOTH provides scalable backlink services including guest posts, link insertions, and press releases. Their dashboard makes order tracking simple, and they offer clear tier-based pricing.

It’s a viable option for agencies managing multiple small to mid-size campaigns, though some links may lack niche relevance if not specified.

4. Loganix

Loganix specializes in clean, high-quality links with strict vetting. Their packages include guest posts and local citation building. While the pricing is higher than most, the service is consistent and tailored toward agencies or consultants focused on quality control.

Their detailed reports and strict placement guidelines make them a trusted option for safer backlink acquisition.

5. Stellar SEO

Stellar SEO offers customized link building campaigns, often starting with a strategy session. Their team handles outreach and content creation but does not operate as a self-service platform. This is ideal for businesses that want a managed approach with long-term results in mind.

Signs of a Bad Link Seller

Knowing where not to buy is just as important as knowing the best place to buy backlinks.

Watch out for:

• Bulk offers with no site details
• Links from unrelated blogs
• Guaranteed rankings
• No reporting or anchor control
• Low prices that don’t match the quality promised

You can’t fake authority. If it feels too easy or too cheap, it probably is. Ahrefs has a helpful piece on the types of bad links to avoid.

The best place to buy backlinks is a provider that prioritizes relevance, transparency, and clean execution. You want links that are earned, not manufactured. That’s how you build trust with search engines and get results that last.

If you’re asking how many types of link building in SEO are worth using right now, there’s a short list that continues to drive rankings. Not every method still works, and some have more weight than others. What matters is using the right mix based on your site, your content, and the authority you’re trying to build.

Here are the most effective types of link building in SEO that still deliver real results.

Editorial Backlinks

Editorial backlinks are naturally earned mentions from other websites. These usually appear in articles, blogs, or guides that reference your content as a useful source. They aren’t requested or placed through outreach, which makes them hard to control, but highly valuable.

These links typically come from high-authority domains and carry strong trust signals. When asking how many types of link building in SEO actually move the needle, editorial links are near the top.

Guest Posts

Guest posting involves writing content for another website and including a backlink to your own. It’s one of the most common and accepted strategies. Publishing on relevant, high-quality websites is crucial.

When done properly, guest posts provide contextual links that blend naturally with the topic. This is still one of the best answers to how many types of link building in SEO are scalable without being spammy.

Resource Page Link Building

Many sites have dedicated pages that link out to useful tools, articles, or references. These are resource pages. The goal here is to find relevant resource pages in your niche, then pitch your content as something worth adding.

Because the page already exists to share links, there’s less friction in the request. If your content matches the theme of the page, this process can be a reliable way to build links at scale.

Broken Link Building

This method involves finding broken or outdated links on someone else’s site, then suggesting your content as a replacement. It requires research, but it works well when paired with high-quality replacement content.

By helping the site owner fix a dead link, you’re providing value while earning a backlink in return. That’s why broken link building continues to be part of the list when reviewing how many types of link building in SEO are worth pursuing.

HARO and Journalist Platforms

Platforms like Help a B2B Writer and Featured.com connect writers and journalists with expert sources. You respond to a request with a short quote or insight. If they like your answer, they include it in their article and link back to your site.

These links often come from major publishers, blogs, or SaaS platforms. You can’t control every outcome, but the opportunities are consistent. If you’re targeting authority links, this is one of the top strategies to consider.

Link Insertions (Niche Edits)

Niche edits involve inserting your link into an existing article on another site. This is different from guest posting, because you’re not writing a new piece. Instead, your link is added where it makes sense within content that already ranks.

This strategy works best when the content is still relevant and gets traffic. Done right, it’s an efficient way to gain contextual links from aged URLs with proven authority.

Directory Listings and Local Citations

These types of links are especially helpful for local SEO. You submit your business to directories that include your name, address, phone number, and a website link. While they don’t carry the same weight as editorial links, they help with consistency and local trust.

If you’re managing local SEO campaigns, these links still play a role. When asking how many types of link building in SEO matter at the local level, citations are still part of the strategy.

Branded Mentions Without Links

HubSpot also touched on this one. Sometimes your brand is mentioned without a link. These are known as unlinked mentions. Reaching out to the site and asking them to link your brand name to your homepage or relevant content can convert these mentions into backlinks.

These opportunities are easier to land because the site already acknowledged you. A simple, polite request often results in a link being added.

Feeler Outreach for Links

Rather than asking for a link in the first message, you send a feeler email. This approach checks whether the recipient is open to seeing your content. If they reply, then you pitch the link opportunity.

Feeler emails often perform better than direct asks. This method increases reply rates and can lead to more placements with less resistance.

There’s no fixed number when asking how many types of link building in SEO are available. The real answer lies in which ones still get results without risking penalties. Semrush has a great piece on the value of different types of backlinks. Focus on editorial mentions, guest content, high-authority placements, and link opportunities that come from value and not automation. These are the types worth your time.