If you run an agency, you already know this.
Link building is one of the hardest SEO services to do well at scale.
I have seen agencies burn months trying to handle link building in house, only to give up once outreach, follow ups, quality control, and reporting pile up.
That is why most agencies eventually turn to specialized backlink services.
In this guide, I am going to walk you through the best options available right now, based on real results, real data, and what actually works for agency campaigns.
I will also show you how to choose the right partner so you do not waste budget or trust.
Why Agencies Outsource Backlinks
Let me ground this in data first.
According to a large scale study by Ahrefs, backlinks remain one of Google’s strongest ranking factors, with pages that rank #1 having far more referring domains than lower results. You can see the full breakdown in their study on how backlinks affect rankings.
Google backs this up.
In Google’s own documentation on link schemes and ranking signals, they make it clear that quality links matter, and manipulative ones fail long term.
That puts agencies in a tough spot.
You need links that are:
- Real
- Relevant
- Earned through proper outreach
- Built consistently
That is hard to do at scale without a dedicated system.
This is where vetted backlink services come in.
The Best Backlink services for Agencies
I am going to break this down as a listicle so you can scan it easily.
These are services I have reviewed, tested, or seen agencies use successfully.
1. Rankifyer
Rankifyer is built specifically for agencies that want reliable, repeatable link building without managing outreach teams.
You can see the platform here:
https://rankifyer.com
What makes Rankifyer different is the simplicity.
You log in.
You choose the service.
You place the order.
No sales calls. No locked contracts.
Here is why agencies lean on Rankifyer:
- Manual outreach on real sites
- Niche relevant placements
- Clear reporting with live URLs
- White label friendly delivery
The links are built with long term SEO in mind, not short term tricks.
I also like that Rankifyer aligns closely with what Google considers natural link acquisition, as outlined in Google’s guidance on earning links naturally.
For agencies that want a clean, scalable solution, Rankifyer is hard to beat.
2. FATJOE
FATJOE is a well known name in the agency space.
They offer blogger outreach, niche edits, and content based links. Their processes are solid, and many agencies use them as a fulfillment partner.
Strengths include:
- Large publisher network
- Consistent turnaround times
- Clear metrics
Their model works well if you already have strict quality controls in place.
Learn more here:
https://fatjoe.com
3. The HOTH
The HOTH has been around for years and offers a wide range of SEO services, including link building.
Their link offerings include guest posts, niche edits, and foundational links.
I recommend them mainly for agencies that want bundled SEO services alongside links.
You can review their backlink services here:
https://www.thehoth.com
4. Authority Builders
Authority Builders focuses heavily on quality placements and niche relevance.
Their links tend to be higher end, which makes them a good fit for competitive niches or authority sites.
They also align well with best practices discussed in Moz’s guide on link building strategies.
More details here:
https://authority.builders
How I Evaluate Backlink services
When I assess backlink services for agencies, I always look at four things.
Here is a simple process you can follow.
- Relevance
Are the sites topically aligned with the client’s niche? - Process
Is the outreach manual, or automated at scale? - Transparency
Do you get live URLs and clear reporting? - Consistency
Can the service deliver month after month?
If a provider fails one of these, it usually fails long term.
Final Advice for Agencies
Gaining backlinks is not magic.
It is process driven work backed by relationships, content, and consistency.
If you want control and scale without overhead, outsourcing to the right backlink services makes sense.
From everything I have seen, Rankifyer stands out as the most agency friendly option today. It removes friction while still respecting what search engines reward.
This sounds harder than it is.
Once you find the right partner, link building becomes predictable, and your campaigns get easier to manage.
That is the goal.
Will is an SEO specialist with 10+ years of experience in link building, content marketing, and digital growth. He’s led strategies for agencies, startups, and SaaS brands.