If you’re here, you already know that getting high-quality backlinks is critical to boosting your website’s authority and rankings. But with countless dated link-building strategies floating around, it’s tough to figure out which ones are actually worth your time in 2025.
If you’re serious about improving your search rankings, high-quality backlinks aren’t just helpful—they’re essential. I’ve used the strategies I’m about to share to get backlinks from authority sites, which led to noticeable ranking boosts. You’ll learn five proven tactics to get high-quality backlinks, each designed to make a real impact on your site’s authority. I’ve tested several approaches, and I’m sharing five strategies that consistently deliver results in 2025. Follow these, and you’ll be on track to get backlinks that drive real impact.
1. Collaborate with Reporters and Bloggers
One of the fastest ways to get high-quality backlinks is by becoming a trusted source for journalists and bloggers. When you contribute valuable insights, they reward you with backlinks from authoritative sites. I’ve had success using platforms like Help a B2B Writer and similar services that connect businesses with content creators in need of expert input. The key is providing concise, insightful responses—this helps build trust and increases your chances of being cited. Maintaining consistency is crucial, so stay engaged and vigilant for opportunities.
When you want to get high-quality backlinks, connections matter. I’ve secured some of the most valuable links by positioning myself as a reliable source for journalists and bloggers. Services like HARO (Help a Reporter Out) or specialized PR platforms let you respond to content requests from reporters looking for expert opinions. The key here is being concise, providing real value, and building long-term relationships. Over time, these connections will pave the way for consistent backlinks from authoritative sites.
2. Create Link-Worthy “Skyscraper” Content
If you want to consistently attract backlinks, you need content that stands out. I’ve used the Skyscraper method several times, and it works like a charm. Here’s how it goes: Find a high-ranking piece of content in your niche, then create something even better—whether that means more depth, better visuals, or fresh data. After publishing, reach out to sites that linked to the original content. If your piece offers more value, many will gladly link to yours instead.
If you’ve ever heard of the skyscraper technique, you’ll know it’s all about making your content stand out. This method worked wonders for me when I aimed to get backlinks in competitive niches. You start by finding a top-ranking piece of content in your niche, then create something far better—more comprehensive, more engaging, and better formatted. Once you have your skyscraper content ready, reach out to sites linking to the original and suggest your improved version as a superior resource. This approach works because people love linking to the best content available.
3. Build Links by Targeting Outdated Resources
This is a classic but highly effective method. Websites often link to resources that are no longer updated or have moved to new URLs. I search for outdated links in my niche and offer an updated alternative. It’s a simple approach: You give site owners a heads-up about their outdated link and suggest they replace it with your updated content. This method not only helps you get backlinks but also positions you as a helpful, reliable source in your field. This is a topic that Semrush discusses and explains how to use their tool to find broken links easily.
A great way to get backlinks involves tracking down outdated links on high-authority pages and offering an updated alternative. I’ve had success using this strategy by identifying websites that linked to old or obsolete content. You can do the same by finding articles or pages that reference defunct services or outdated studies. Once you spot them, reach out to the site owner and offer your fresh, up-to-date content as a replacement. Not only does this help them improve their content, but it also gets you a valuable backlink.
4. Publish Comprehensive Guides
Ultimate guides are still one of the best ways to attract backlinks naturally in 2025. The idea is simple: Cover a topic in exhaustive detail so that your guide becomes a go-to reference. When done right, others will link to your guide whenever they write about the topic. I’ve seen long-form guides continue to generate backlinks months or even years after publication. Make sure your guide is easy to navigate and packed with actionable insights—that’s what encourages others to share it. This is a topic that Mailchimp discusses and describes it as “content that’s easily linkable.”
Certain content types are naturally better at attracting backlinks. From my experience, formats like data-driven studies, comprehensive guides, and well-crafted infographics tend to perform exceptionally well. Why? Because they provide unique value and are easy for others to reference. Whenever I publish a detailed guide or a report, I make sure it’s something that others in the industry will want to cite in their articles. This tactic alone has resulted in a steady stream of backlinks over time.
5. Leverage Authority Resource Pages
Authority resource pages exist specifically to provide useful links to readers. These pages are goldmines for backlinks if you can get listed on them. I search for resource pages related to my niche using terms like “useful resources” or “helpful links” combined with my main keywords. Once I find a relevant page, I send a brief email suggesting my content as a valuable addition. It’s a straightforward process, and when done correctly, it yields high-quality backlinks from trusted sites.
Sometimes, getting backlinks is as simple as asking. I’ve seen plenty of instances where someone mentioned my brand or content but didn’t include a link. When that happens, I send a friendly email thanking them for the mention and politely ask if they could add a link to the reference. More often than not, they’re happy to oblige. It’s a straightforward strategy, but it works well for turning unlinked mentions into valuable backlinks.
I’d also recommend watching Brian Dean’s (Backlinko) video on how he gets over 1,000 backlinks every month. I’ve embedded it below and it’s a fantastic resource if you’re looking for additional strategies on building backlinks beyond what I’ve discussed here.
If you stick to these five strategies, you’ll start seeing a steady stream of backlinks in 2025 that actually improve your rankings. Remember, quality always beats quantity. Focus on offering real value, and you’ll naturally attract the kind of links that matter. The process takes time, but the payoff is worth it. Each high-quality backlink strengthens your domain authority, improves your rankings, and helps drive more organic traffic your way.
Will is an SEO specialist with 10+ years of experience in link building, content marketing, and digital growth. He’s led strategies for agencies, startups, and SaaS brands.
