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What Makes a Backlink Valuable for SEO in 2023?

What Makes a Backlink Valuable for SEO in 2023?
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What Makes a Backlink Valuable for SEO in 2023?


Hey there, fellow website owners and SEO enthusiasts! Mark Hearn here, your friendly neighborhood SEO expert from Rankifyer. Today, I want to talk to you about a hot topic in the world of search engine optimization – backlinks. Specifically, what makes a backlink valuable for SEO in 2023? So, grab your favorite beverage, sit back, and let’s dive into this fascinating subject!

Understanding Backlinks

Before we delve into the nitty-gritty details, let’s make sure we’re all on the same page about what a backlink actually is. In simple terms, a backlink is a link from one website to another. These links are like votes of confidence from one website to another, signaling to search engines that the linked website is trustworthy and authoritative.

Authority and Trustworthiness

In the past, SEO professionals focused primarily on acquiring as many backlinks as possible, regardless of their quality. However, search engines have become smarter over the years, and they now prioritize quality over quantity. In 2023, a valuable backlink is one that comes from a website that is considered authoritative and trustworthy.


Another critical factor that determines the value of a backlink is its relevance. Search engines have become increasingly sophisticated in understanding the context of content and the relevance of links. For example, if you have a website about cooking, a backlink from a food blogger or a recipe-sharing website would be highly relevant and valuable.

The Characteristics of a Valuable Backlink

Now that we’ve established the importance of authority, trustworthiness, and relevance, let’s take a closer look at the specific characteristics that make a backlink valuable for SEO in 2023.

1. High Domain Authority

Domain authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). When it comes to backlinks, a link from a website with a high DA holds more weight and can significantly boost your own website’s rankings.

2. Editorial Context

In 2023, search engines pay close attention to the context surrounding a backlink. A valuable backlink is one that appears within the body of an article or blog post and is surrounded by relevant and informative content. This editorial context helps search engines understand the link’s purpose and relevance to the linked website.

3. Natural Anchor Text

Anchor text is the clickable text that contains the hyperlink. In the past, exact-match anchor text (using the target keyword as the anchor text) was commonly used to manipulate search engine rankings. However, search engines have become more wary of this practice. A valuable backlink in 2023 is one that uses natural anchor text, which is descriptive and relevant to the linked content.

4. Diverse Link Profile

Search engines love diversity, and that applies to your backlink profile as well. Having a diverse range of backlinks from different sources, such as reputable websites, social media platforms, and industry directories, indicates to search engines that your website is popular and worthy of ranking higher.


1. Are all backlinks valuable for SEO in 2023?

No, not all backlinks are valuable. In 2023, search engines prioritize quality over quantity. Backlinks from authoritative, trustworthy, and relevant websites are considered valuable for SEO.

2. Can I buy backlinks to boost my website’s rankings?

Buying backlinks is strongly discouraged. Search engines are adept at detecting paid backlinks, and such practices can lead to severe penalties, including a drop in rankings or even removal from search results altogether.

3. How can I earn valuable backlinks?

Earning valuable backlinks requires a proactive approach. You can focus on creating high-quality content that others find valuable and would naturally want to link to. Additionally, reaching out to reputable websites in your industry and building genuine relationships can also lead to valuable backlink opportunities.

4. Should I disavow low-quality or spammy backlinks?

Yes, it’s essential to regularly monitor your backlink profile and disavow any low-quality or spammy links that could potentially harm your website’s SEO. Search engines provide tools to disavow such links and ensure they don’t negatively impact your rankings.

5. How long does it take for backlinks to impact my website’s SEO?

The impact of backlinks on your website’s SEO can vary. It may take weeks or even months for search engines to discover and credit the backlinks. Patience is key when it comes to seeing the results of your backlink efforts.


And there you have it, my fellow SEO enthusiasts – what makes a backlink valuable for SEO in 2023. Remember, the days of acquiring as many backlinks as possible are long gone. Focus on quality, relevance, and authority when building your backlink profile, and you’ll be on the right track to boost your website’s SEO and succeed in the digital landscape.

Until next time, keep optimizing and ranking high!

– Mark Hearn, SEO Expert at Rankifyer

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