Hey there, fellow website owners and SEO enthusiasts! Mark Hearn here, your friendly neighborhood SEO expert from Rankifyer. Today, I want to talk to you about a hot topic in the world of search engine optimization – backlinks. Specifically, what makes a backlink valuable for SEO in 2023? So, grab your favorite beverage, sit back, and let’s dive into this fascinating subject!

Understanding Backlinks

Before we delve into the nitty-gritty details, let’s make sure we’re all on the same page about what a backlink actually is. In simple terms, a backlink is a link from one website to another. These links are like votes of confidence from one website to another, signaling to search engines that the linked website is trustworthy and authoritative.

Authority and Trustworthiness

In the past, SEO professionals focused primarily on acquiring as many backlinks as possible, regardless of their quality. However, search engines have become smarter over the years, and they now prioritize quality over quantity. In 2023, a valuable backlink is one that comes from a website that is considered authoritative and trustworthy.

Relevance

Another critical factor that determines the value of a backlink is its relevance. Search engines have become increasingly sophisticated in understanding the context of content and the relevance of links. For example, if you have a website about cooking, a backlink from a food blogger or a recipe-sharing website would be highly relevant and valuable.

The Characteristics of a Valuable Backlink

Now that we’ve established the importance of authority, trustworthiness, and relevance, let’s take a closer look at the specific characteristics that make a backlink valuable for SEO in 2023.

1. High Domain Authority

Domain authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). When it comes to backlinks, a link from a website with a high DA holds more weight and can significantly boost your own website’s rankings.

2. Editorial Context

In 2023, search engines pay close attention to the context surrounding a backlink. A valuable backlink is one that appears within the body of an article or blog post and is surrounded by relevant and informative content. This editorial context helps search engines understand the link’s purpose and relevance to the linked website.

3. Natural Anchor Text

Anchor text is the clickable text that contains the hyperlink. In the past, exact-match anchor text (using the target keyword as the anchor text) was commonly used to manipulate search engine rankings. However, search engines have become more wary of this practice. A valuable backlink in 2023 is one that uses natural anchor text, which is descriptive and relevant to the linked content.

4. Diverse Link Profile

Search engines love diversity, and that applies to your backlink profile as well. Having a diverse range of backlinks from different sources, such as reputable websites, social media platforms, and industry directories, indicates to search engines that your website is popular and worthy of ranking higher.

FAQs

1. Are all backlinks valuable for SEO in 2023?

No, not all backlinks are valuable. In 2023, search engines prioritize quality over quantity. Backlinks from authoritative, trustworthy, and relevant websites are considered valuable for SEO.

2. Can I buy backlinks to boost my website’s rankings?

Buying backlinks is strongly discouraged. Search engines are adept at detecting paid backlinks, and such practices can lead to severe penalties, including a drop in rankings or even removal from search results altogether.

3. How can I earn valuable backlinks?

Earning valuable backlinks requires a proactive approach. You can focus on creating high-quality content that others find valuable and would naturally want to link to. Additionally, reaching out to reputable websites in your industry and building genuine relationships can also lead to valuable backlink opportunities.

4. Should I disavow low-quality or spammy backlinks?

Yes, it’s essential to regularly monitor your backlink profile and disavow any low-quality or spammy links that could potentially harm your website’s SEO. Search engines provide tools to disavow such links and ensure they don’t negatively impact your rankings.

5. How long does it take for backlinks to impact my website’s SEO?

The impact of backlinks on your website’s SEO can vary. It may take weeks or even months for search engines to discover and credit the backlinks. Patience is key when it comes to seeing the results of your backlink efforts.

Conclusion

And there you have it, my fellow SEO enthusiasts – what makes a backlink valuable for SEO in 2023. Remember, the days of acquiring as many backlinks as possible are long gone. Focus on quality, relevance, and authority when building your backlink profile, and you’ll be on the right track to boost your website’s SEO and succeed in the digital landscape.

Until next time, keep optimizing and ranking high!

– Mark Hearn, SEO Expert at Rankifyer

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Reviews (4.8) Submit a Review →

William Brooks US

Rankifyer has been my go to for guest posting, link building, and brand promotion. I run a white label agency and my clients are really happy with the results so far.

Emily Roberts UK

Ordered a package of 20 guest posts. Rankifyer team came up with a good list of websites and they completed placements within less than 10 days. I will be buying more of these packages, since it saves me a bunch of time vs doing outreach.

Sofia Martinez US

Honestly, they're a really good service and they make it super easy to get backlinks from good DA blogs. Its been an incredible help in my link building strategy.

Robert Garcia US

I cant thank the people at Rankifyer enough. I've sent countless emails for link building but I could hardly get a response. These guys make the whole process of building backlinks like ten times easier. I really appreciate it.

Ben Nguyen US

Great service if you're looking for high authority backlinks for your website. I run a SaaS business and these guys managed to get me a ton of guest posts on tech related blogs.

Mariam Farah US

Probably the best backlinks provider I've worked with. The entire purchase process is very straight forward and I got delivery in about 10 days. All the links came from really good authority websites too.

Rajiv Shah CA

Most SEO services charge way too much or they want you to schedule a call to upsell you but Rankifyer is very transparent with their pricing, it's also very affordable.

Matthew Harris AU

The link building packages they offer are excellently priced. I've done both their 5 dofollow option as an experiment then I did their 20 dofollow option. I'm very pleased with the work I got.

Samantha Hall US

Their service is really straight forward: need authority backlinks that are dofollow? Just choose a package and wait for delivery. I like how simple the entire thing is.

Arjun Gupta CA

Email support has been really responsive. The guy from Rankifyer whose been communicating with me, George, he outlines everything for me and it all makes sense. The quality of the links are great but I also really appreciate the support they give.

Youssef Mansour CA

Its a really good outreach program. I really recommend them if you don't have the time to do the outreach yourself because we all know how hard it is to get a cold email reply. I'm really thankful for what Rankifyer does.

David Taylor AU

We have a very niche product that we sell online and we needed posts on blog sites that were at least somewhat relevant. Rankifyer definitely delivered on that. I've only gotten very high quality work from them.

Leila Abbas US

Discovered Rankifyer through Google. Really good pricing and the service is top notch. Writing my review 3 months since delivery and our pages are ranking higher and a lot easier than before.

Daniel Miller US

If you need a good link building strategy, hiring the pros at Rankifyer is definitely the way to go. We're very happy with the results we've gotten thus far.

James Thompson UK

Solid outreach service. We've totaled a little less than 100 guest posts through these guys and every post has been well written and published on some really good domains.

Service FAQ

Q: What makes Rankifyer different from other link building services?

A: We write and promote articles about your business on top blogs and publications. What sets us apart? No forced appointments, and no pushy sales tactics. Just transparent pricing and a seamless link-building experience—select your service, checkout, and elevate your business effortlessly.

Q: Do you work with other languages?

A: Absolutely! We understand that businesses operate globally, and language should not be a barrier to benefiting from our services. While our team consists of native English speakers, we have content writing partners who can assist us in delivering services for any language. Whether your target audience speaks Spanish, French, German, or any other language, we can tailor our link building and guest post services to suit your needs. Your international presence and SEO efforts are important to us.

Q: Is writing included?

A: Yes, writing is indeed included with your order. We take care of the entire content creation process, ensuring that the articles published on high authority websites are of top-notch quality. Our team of skilled writers will craft engaging and informative articles that align with your brand and resonate with your target audience. However, if you prefer to provide your own content, we offer the option for content upload during the checkout process. This allows you to have full control over the content while still benefiting from our outreach and publishing services.

Q: What is your refund policy?

A: In the instance that we are unable to fulfill your order, we do offer refunds. If we encounter any circumstances or challenges that prevent us from completing your order, we will issue a refund.

Q: Do you accept all niches (adult, casino, gambling)?

A: Yes, we are able to work with any niche, including adult, casino, and gambling niches. No matter the niche, we will find bloggers and publishers who are able to cover your website.

Q: How does Rankifyer ensure the quality of the backlinks it provides?

A: We prioritize quality over quantity. We avoid SEO hack techniques and only build links on real, high-impact sites. Our team carefully analyzes the SEO metrics of publisher sites to ensure they are not negatively perceived by Google. You can trust that the links we provide will have actual SEO benefits.

Q: Can Rankifyer find websites that are relevant to my niche?

A: Absolutely! We specialize in finding sites that align with your niche, ensuring optimal SEO relevance. This means that the backlinks you receive will be from websites that are related to your industry or topic, increasing their value and impact on your search rankings.

Q: Are the websites you work with genuine authority sites?

A: Yes, definitely! We exclusively offer genuine authority websites that have actual traffic. These are sites that are trusted and recognized by search engines, which translates to real SEO benefits for your website. Say goodbye to shady links and hello to genuine authority!

Q: What happens if any of the links you provide are removed?

A: We understand that link removal can happen, although it's rare. In the event that any of the links we provide are removed, we've got you covered. We offer a replacement guarantee, meaning we will either provide a suitable replacement or offer a refund. Your satisfaction is our priority.

Q: Who writes the articles that will be published with my links?

A: Our team of writers consists of native English speakers with academic backgrounds. They are skilled at crafting high-quality content that resonates with your target audience. Rest assured, there will be no spun content or low-quality articles. We take pride in delivering top-notch writing.

Q: How long does it take to complete an order with Rankifyer (TAT)?

A: Our delivery and completion turn around time is typically 5-19 days. We understand the importance of timely results, and we work diligently to ensure your articles are written, outreach is done, and your brand gets published on high authority websites within this timeframe.

Q: Can I provide specific requirements or topics for the articles?

A: Absolutely! You can provide notes and special requests on the check out page. Our team will take your input into account and craft content that aligns with your brand and objectives. Your satisfaction is our priority. We also allow you to upload and provide your own written content if you prefer that.

Q: How many backlinks can I expect to receive with each order?

A: The number of backlinks you receive depends on the package you choose. We offer different options to cater to various needs and budgets. You can find the specific details and the number of backlinks associated with each package on our website.

Q: Are the backlinks permanent or temporary?

A: The backlinks we provide are intended to be permanent, meaning they should remain active as long as the publisher keeps the article published. However, it's important to note that we cannot control the actions of publishers or any changes they may make to their websites in the future.

Q: Do you offer any discounts for bulk orders?

A: Yes, we do! If you have a large order or require multiple placements, we offer discounts for bulk orders. Please reach out to our customer support team at [email protected] or using the site's chat feature.

Q: Can I track the progress of my order?

A: There are two ways to track your order's progress. One way is through the Rankifyer dashboard. You are able to access the dashboard and track your order if you click the optional "create account" button on checkout. The second way to track your order is through email updates. Whenever your order changes status or a note is sent to you, you will be updated through email. We aim to deliver your order in 5 to 19 days; this depends on the size of your order. If you have any questions about your order during that time, you can contact us at [email protected]

Q: Are the backlinks provided by Rankifyer dofollow or nofollow?

A: At Rankifyer, we primarily focus on providing dofollow backlinks as they carry more SEO value. Our publication and blog guest post services are predominantly dofollow unless stated otherwise on the product page. Our brand promotion services, such as our Quora Promotion Service and Reddit Promotion Service, are primarily intended for building brand awareness. Links on community sites like Quora and Reddit are marked as nofollow. Other than that, the bulk of our services are dofollow.

What Makes a Backlink Valuable for SEO in 2023?

Introduction