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What are the Top Link Building Trends to Watch in 2023?

What are the Top Link Building Trends to Watch in 2023?
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What are the Top Link Building Trends to Watch in 2023?


Hey there, fellow SEO enthusiasts! It’s Mark Hearn from Rankifyer, back with another blog post to help you stay ahead of the game. Today, we’re going to dive into the exciting world of link building and discuss the top trends you should keep an eye on in 2023. As we all know, link building plays a crucial role in improving your website’s SEO and driving organic traffic. So, without further ado, let’s get started!

1. Emphasis on Quality over Quantity

In the past, link building strategies focused heavily on acquiring as many links as possible, often disregarding their quality. However, in 2023, search engines have become smarter, and they value quality over quantity. Building high-quality links from authoritative and relevant websites will be more important than ever. It’s time to shift our focus from sheer numbers to building relationships and earning links from reputable sources.

2. The Rise of Influencer Marketing

Influencer marketing has been gaining traction over the years, and it’s set to be a prominent link building trend in 2023. Collaborating with influencers who have a genuine interest in your industry can help you acquire high-quality links and drive traffic to your website. By leveraging their influence and expertise, you can tap into their network and gain exposure to a wider audience.

3. Brand Mentions and Co-Citations

In the coming year, brand mentions and co-citations will become more important for link building. Search engines are becoming better at understanding the context and relevance of content. Even if a link isn’t directly pointing to your website, a brand mention or co-citation can still contribute to your website’s credibility. Building relationships with influencers and industry experts who naturally mention your brand or website in their content can be a game-changer for your link building strategy.

4. Link Building through Social Media Engagement

Social media platforms are no longer just a place to connect with friends and share cat videos. They have evolved into powerful marketing tools, and in 2023, they will play a significant role in link building too. Engaging with your audience on social media, sharing valuable content, and building a strong online presence can help attract attention from influencers and potential link partners. Social media platforms provide a great opportunity to showcase your expertise, build relationships, and earn valuable links.

5. Building Links through User-Generated Content

User-generated content (UGC) has become increasingly popular, and it’s poised to be a significant link building trend in 2023. Encouraging your audience to create and share content related to your brand or industry can lead to valuable links. This can be done through contests, giveaways, or simply by creating a community where users can contribute their insights and experiences. UGC not only generates links but also fosters engagement and loyalty among your audience.

6. Voice Search Optimization for Link Building

With the rise of voice assistants like Siri, Alexa, and Google Assistant, optimizing your website for voice search has become crucial. In 2023, voice search optimization will have an impact on link building as well. Crafting content that answers common voice search queries and targeting long-tail keywords can help you capture more organic traffic and acquire valuable links. Remember, voice searches often return direct answers, so creating content that provides concise and informative responses can make your website a go-to source for voice search users.


Q1: Are traditional link building methods still effective in 2023?

Yes, traditional link building methods like guest blogging and reaching out to website owners for link opportunities still hold value in 2023. However, it’s important to adapt and incorporate the emerging trends we discussed. Traditional methods alone may not be sufficient to stay competitive in the ever-evolving SEO landscape.

Q2: How can I identify high-quality websites for link building?

To identify high-quality websites for link building, consider factors such as domain authority, relevance to your industry, organic traffic, and the website’s overall reputation. Tools like Moz’s Domain Authority and SEMrush can provide insights and metrics to help you make informed decisions.

Q3: Is it better to focus on building links or creating great content?

Both building links and creating great content are crucial components of a successful SEO strategy. While link building helps improve your website’s authority and visibility, great content acts as a magnet, attracting organic links naturally. It’s essential to strike a balance between the two and ensure that your content is link-worthy.

Q4: Should I prioritize link building or on-page SEO?

Both link building and on-page SEO are important for a well-rounded SEO strategy. On-page SEO ensures that your website is optimized for search engines, while link building helps establish your website’s authority and credibility. It’s best to prioritize both aspects and create a holistic approach to maximize your website’s visibility and organic traffic.


There you have it, folks! The top link building trends to watch in 2023. As the SEO landscape continues to evolve, staying up-to-date with the latest trends is crucial for your website’s success. Remember, quality over quantity, influencer marketing, brand mentions, social media engagement, user-generated content, and voice search optimization will be the key focus areas. So, gear up, adapt your strategies, and get ready to dominate the world of link building in 2023! Happy optimizing!

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