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What Are the Best SEO Keyword Research Tools in 2023?

What Are the Best SEO Keyword Research Tools in 2023?
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What Are the Best SEO Keyword Research Tools in 2023?


Hey there, fellow business owners and website owners! Mark Hearn here from Rankifyer, ready to dive into the exciting world of SEO keyword research tools. Keyword research is a crucial part of any successful SEO strategy, as it helps you understand what your target audience is searching for and how you can optimize your website to rank higher in search engine results. In this article, we will discuss the best SEO keyword research tools available in 2023, helping you unlock the potential of your website and drive more organic traffic. So, let’s get started!

1. Google Keyword Planner

When it comes to SEO keyword research, it’s hard to beat the power of Google. Google Keyword Planner is a free tool that allows you to discover new keywords, analyze search volumes, and get insights into keyword competition. This tool is especially useful if you’re targeting a specific geographic location or focusing on Google Ads campaigns. The keyword suggestions provided by Google Keyword Planner are based on actual search data, making them highly valuable for optimizing your website’s content.

2. SEMrush

SEMrush is a comprehensive SEO tool that offers a wide range of features, including a powerful keyword research tool. With SEMrush, you can uncover new keyword opportunities, analyze your competitors’ keyword strategies, and track your keyword rankings over time. The tool provides valuable insights into search volume, keyword difficulty, and even offers suggestions for related long-tail keywords. SEMrush is a paid tool, but its extensive functionality makes it well worth the investment for serious SEO enthusiasts.

3. Ahrefs

Ahrefs is another popular SEO tool that offers an impressive keyword research feature. With Ahrefs, you can explore thousands of keyword ideas and analyze their search volumes, keyword difficulty, and click-through rates. The tool also provides valuable insights into your competitors’ keyword rankings, allowing you to understand their strategies and stay ahead in the SEO game. Ahrefs is a paid tool, but its robust features and accurate data make it a favorite among SEO professionals.

4. Moz Keyword Explorer

Moz Keyword Explorer is a user-friendly keyword research tool that provides valuable insights into keyword difficulty, search volume, and organic click-through rates. One of the standout features of Moz Keyword Explorer is its “Keyword Suggestions” feature, which provides you with related keywords and long-tail variations that you may not have considered. Additionally, Moz Keyword Explorer offers a unique “Priority” score, helping you prioritize your keyword targeting based on their potential impact. Moz Keyword Explorer is available as part of Moz Pro, a paid SEO tool suite.

5. Ubersuggest

Ubersuggest is a free keyword research tool that offers a simple yet effective way to find new keyword ideas. With Ubersuggest, you can explore keyword suggestions, analyze search volume trends, and even get insights into the top-ranking pages for specific keywords. The tool also provides keyword difficulty scores, helping you assess the competitiveness of different keywords. While Ubersuggest may not offer as extensive features as some of the paid tools, it is a great starting point for beginners or budget-conscious website owners.


Choosing the right SEO keyword research tool is essential for the success of your website’s SEO strategy. While the tools mentioned above are some of the best in the market, it’s important to remember that no single tool can provide all the answers. It’s always a good idea to use a combination of tools and leverage their unique features to gain a comprehensive understanding of your target keywords.


1. Are these tools suitable for beginners?

Absolutely! While some tools may have more advanced features, they are designed to cater to users of all skill levels. Free tools like Google Keyword Planner and Ubersuggest are particularly beginner-friendly and offer a great starting point for those who are new to SEO keyword research.

2. Are these tools only useful for organic SEO?

No, these tools can also be valuable for paid search campaigns and Google Ads. Tools like Google Keyword Planner, SEMrush, and Ahrefs provide insights into search volumes and keyword competition, which can help you optimize your paid search campaigns and improve your ad targeting.

3. Which tool is the best?

The best tool ultimately depends on your specific needs and budget. Google Keyword Planner is a great free option, while SEMrush and Ahrefs offer more advanced features for those willing to invest in a paid tool. Moz Keyword Explorer and Ubersuggest are also excellent choices depending on your preferences and requirements.

4. Can I use these tools for local SEO?

Absolutely! All of the mentioned tools can be used for local SEO keyword research. You can specify your target location in tools like Google Keyword Planner, SEMrush, and Ahrefs to get more accurate insights into keyword search volumes and competition in your desired geographic area. This can be particularly useful for businesses targeting specific cities or regions.

Remember, keyword research is an ongoing process, and it’s important to regularly update your keyword strategy based on changing trends and competition. So, start experimenting with these tools and unlock the power of SEO keyword research to boost your website’s visibility and drive more organic traffic!

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