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What are the Best Link Building Strategies in 2023?

What are the Best Link Building Strategies in 2023?
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What are the Best Link Building Strategies in 2023?

Hey there, fellow digital enthusiasts! It’s Mark Hearn from Rankifyer, your friendly neighborhood SEO expert. Today, I want to talk to you about link building strategies in 2023. As we all know, link building plays a crucial role in improving organic rankings and driving targeted traffic to your website. So, it’s essential to stay up-to-date with the latest trends and techniques. Let’s dive right in!

1. Create High-Quality Content

Content is king, and it remains at the forefront of link building strategies in 2023. When you create high-quality, engaging, and shareable content, you naturally attract backlinks. Be it blog posts, infographics, videos, or podcasts, focus on delivering value to your audience. The better the content, the higher the chances of other websites linking back to you.

2. Guest Posting

Guest posting is a tried and true link building strategy that continues to be effective in 2023. Identify authoritative websites and blogs in your niche and reach out to them with well-crafted pitches. When your guest posts are published, they not only generate backlinks but also establish your authority in the industry. Remember, quality over quantity is the key to successful guest posting.

3. Collaborate with Influencers

Influencer collaborations are all the rage these days, and for a good reason. Partnering with influencers relevant to your industry can lead to valuable backlinks and increased visibility. Influencers often have a loyal following, and their endorsement can significantly impact your brand’s reputation. So, reach out to influencers, propose collaborations, and watch the backlinks roll in!

4. Broken Link Building

An often overlooked but highly effective link building strategy is broken link building. Identify websites in your niche that have broken links and offer them a helping hand. Find relevant broken links and suggest your own content as a replacement. This not only helps the website fix the broken links but also gives you an opportunity to gain valuable backlinks.

5. Resource Link Building

Resource link building is a technique where you create valuable resources such as comprehensive guides, toolkits, or industry reports. These resources act as magnets for backlinks, as other websites would want to refer to them as authoritative sources. Invest time and effort into creating top-notch resources, promote them extensively, and watch your backlink profile grow.

6. Social Media Promotion

Social media is an excellent platform for promoting your content and building links. Share your blog posts, videos, and infographics on various social media channels to attract attention and encourage shares. Engage with your audience, participate in relevant discussions, and build relationships. The more exposure your content gets, the higher the chances of gaining backlinks.

7. HARO (Help a Reporter Out)

HARO is a platform connecting journalists and bloggers with relevant sources for their stories. By signing up as a source, you can respond to queries related to your industry and secure backlinks from authoritative websites. Keep an eye on HARO requests, and when you find a suitable opportunity, provide a valuable response to increase your chances of getting featured.

8. Skyscraper Technique

The Skyscraper Technique, popularized by Brian Dean of Backlinko, is still a powerful link building strategy. Identify popular content in your niche, create even better and more comprehensive versions, and reach out to websites that have linked to the original content. By offering them an improved version, you increase the likelihood of them linking to your content instead.

9. Local Citations

If you’re running a local business, optimizing your website for local SEO is crucial. Local citations, such as online directories, review sites, and local business listings, can provide valuable backlinks and improve your local search rankings. Ensure that your NAP (Name, Address, Phone number) information is consistent across all platforms to maximize the effectiveness of local citations.

10. Monitor Competitor Backlinks

Keeping an eye on your competitors’ backlinks can provide valuable insights and help you discover new link building opportunities. Use tools like Ahrefs or SEMrush to analyze your competitors’ backlink profiles and identify websites that are linking to them. Reach out to these websites and pitch your content, highlighting how it can provide even more value to their audience.


Link building strategies in 2023 continue to evolve, but the fundamentals remain the same. Create high-quality content, engage with influencers, collaborate with others in your industry, and leverage the power of social media. Stay on top of the latest trends, experiment with different strategies, and always focus on building natural and relevant backlinks.


Q1. Are all link building strategies equally effective in 2023?

A1. Not all link building strategies are equally effective in 2023. The effectiveness of a strategy depends on various factors such as your industry, target audience, and the quality of the backlinks. It’s essential to assess which strategies align best with your goals and invest your efforts accordingly.

Q2. How long does it take to see results from link building?

A2. Link building is a long-term strategy, and it takes time to see significant results. The timeline can vary depending on factors like the competitiveness of your industry, the quality of your content, and the effort you put into link building. Patience and consistency are key when it comes to link building.

Q3. Is it better to focus on quality or quantity when building backlinks?

A3. Quality always trumps quantity when it comes to building backlinks. It’s essential to focus on acquiring high-quality, authoritative backlinks from relevant sources. One high-quality backlink can have a more significant impact on your SEO than multiple low-quality backlinks.

Q4. How can I track the success of my link building efforts?

A4. Tracking the success of your link building efforts is crucial to understand what’s working and what’s not. You can use tools like Google Analytics to monitor referral traffic from backlinks. Additionally, SEO tools like Ahrefs or Moz can provide insights into your backlink profile and track changes over time.

Remember, link building is an ongoing process, and it’s important to adapt and refine your strategies as the digital landscape evolves. Stay informed, keep experimenting, and always prioritize the needs of your audience. Happy link building, folks!

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