Hey there, fellow business owners and website enthusiasts! Mark Hearn here from Rankifyer, ready to dive into the eternal debate between link building and content marketing. As we step into 2023, it’s important to evaluate which strategy will best serve your website’s SEO goals. So, let’s get right into it!

Link Building: The Power of Backlinks

Link building, my friends, has been a cornerstone of SEO for ages. It revolves around the idea of acquiring backlinks from external websites that point to your own. These backlinks act as votes of confidence, indicating to search engines that your website is trustworthy and authoritative.

Now, you might be wondering, “Mark, is link building still relevant in 2023?” Well, my friend, the answer is a resounding yes! Backlinks continue to play a crucial role in search engine algorithms, and quality backlinks can significantly boost your website’s visibility and rankings.

Quality over Quantity

But hold your horses, folks! It’s not just about the number of backlinks you have; it’s about their quality. In 2023, search engines are smarter than ever, and they can distinguish between natural, high-quality backlinks and spammy, low-quality ones.

When it comes to link building, focus on acquiring backlinks from reputable websites in your niche or industry. These authoritative links will carry more weight and have a greater impact on your SEO efforts. Remember, it’s all about quality over quantity!

Diversify Your Link Profile

Another important aspect of link building in 2023 is diversification. Search engines love to see a natural link profile, which means having a variety of different types of backlinks. These can include guest posts, press releases, social media mentions, and even links from industry directories.

By diversifying your link profile, you not only increase your chances of acquiring high-quality backlinks but also demonstrate to search engines that your website has genuine value and relevance.

Content Marketing: The King of Engagement

Now, let’s talk about content marketing, the reigning king of engagement. Content marketing revolves around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Why is content marketing so effective in 2023? Well, my friends, search engines are placing increasing importance on user experience and engagement. They want to deliver the best possible results to their users, and high-quality content is a major factor in achieving that.

Create Exceptional Content

When it comes to content marketing, the key is to create exceptional content that meets the needs of your target audience. This means producing informative blog posts, engaging videos, captivating infographics, and any other form of content that resonates with your users.

By consistently delivering valuable content, you not only attract more visitors to your website but also encourage them to stay longer, explore other pages, and ultimately convert into loyal customers.

Optimize Your Content for SEO

Now, here’s the important part, folks. Content marketing and SEO go hand in hand. While creating amazing content is crucial, you also need to optimize it for search engines to ensure maximum visibility and organic traffic.

Optimizing your content involves conducting keyword research, including relevant keywords in your titles, headings, and body, and ensuring your content is structured well with proper formatting and internal linking.

So, Which Is More Effective in 2023?

Now, the moment you’ve all been waiting for – which strategy is more effective in 2023: link building or content marketing? Well, my friends, the answer is not as straightforward as you may think.

In reality, both link building and content marketing have their place in a comprehensive SEO strategy. While link building helps boost your website’s authority and visibility, content marketing drives engagement and enhances the overall user experience.

So, rather than choosing one over the other, I recommend combining the power of both strategies. Create exceptional content that naturally attracts backlinks, and actively seek out high-quality backlinks to support your content. Together, they form a formidable force that will propel your website to greater heights in the search engine rankings.

FAQs about Link Building vs. Content Marketing

Q1: Can I solely rely on link building for SEO success?

A1: While link building is an essential component of SEO, solely relying on it may not yield optimal results. Content marketing, with its focus on user engagement and experience, is equally important in today’s digital landscape.

Q2: Are backlinks the only factor that search engines consider for rankings?

A2: No, search engines consider a wide range of factors for rankings. Backlinks are just one piece of the puzzle. Other factors include content relevance, website speed, mobile-friendliness, user experience, and more.

Q3: How long does it take to see results from link building and content marketing?

A3: Both link building and content marketing are long-term strategies, and results may vary depending on various factors such as the competitiveness of your industry, the quality of your efforts, and the authority of your website. Patience is key!

Q4: Can I outsource link building and content marketing?

A4: Yes, you can outsource both link building and content marketing to reputable SEO agencies or freelancers. However, it’s essential to choose trustworthy partners who adhere to ethical practices and prioritize quality over quantity.

Q5: Should I prioritize link building or content marketing?

A5: As mentioned earlier, it’s best to prioritize both strategies. Link building and content marketing complement each other and work together to enhance your website’s visibility, authority, and user engagement.

Q6: Is it possible to recover from a penalty due to poor link building practices?

A6: It is possible to recover from a penalty, but it can be a challenging and time-consuming process. It’s always best to adhere to ethical link building practices from the start to avoid penalties and maintain a strong online presence.

Q7: How often should I create new content and acquire backlinks?

A7: Consistency is key in both content creation and link acquisition. Aim to create high-quality content regularly, whether it’s weekly, bi-weekly, or monthly, and actively seek out opportunities for backlinks on an ongoing basis.

Q8: Are there any shortcuts or quick fixes for SEO success?

A8: Beware of anyone promising quick SEO fixes or shortcuts. SEO is a long-term game that requires consistent effort, quality content, and ethical practices. Stay away from black hat techniques that can harm your website’s reputation.

Q9: Should I focus on quantity or quality when it comes to backlinks?

A9: Quality should always be your priority when it comes to backlinks. A few high-quality backlinks from authoritative websites will have a more significant impact on your SEO than numerous low-quality backlinks.

Q10: Can I measure the effectiveness of my link building and content marketing efforts?

A10: Absolutely! There are various tools and metrics available to measure the effectiveness of your SEO efforts. Track your website’s rankings, organic traffic, backlink profile, engagement metrics, and conversions to assess the impact of your strategies.

Conclusion

There you have it, folks – the timeless battle between link building and content marketing. In 2023, both strategies are essential for SEO success. Link building boosts your website’s authority, while content marketing engages your audience and enhances their experience.

So, don’t limit yourself to just one strategy. Embrace the power of link building and content marketing, combining them to create a holistic SEO approach. Remember, it’s all about providing value to your audience, establishing credibility, and rising above the competition.

Stay tuned for more SEO tips and tricks from yours truly, Mark Hearn at Rankifyer. Until next time, keep building those links and creating exceptional content!

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Reviews (4.8) Submit a Review →

William Brooks US

Rankifyer has been my go to for guest posting, link building, and brand promotion. I run a white label agency and my clients are really happy with the results so far.

Emily Roberts UK

Ordered a package of 20 guest posts. Rankifyer team came up with a good list of websites and they completed placements within less than 10 days. I will be buying more of these packages, since it saves me a bunch of time vs doing outreach.

Sofia Martinez US

Honestly, they're a really good service and they make it super easy to get backlinks from good DA blogs. Its been an incredible help in my link building strategy.

Robert Garcia US

I cant thank the people at Rankifyer enough. I've sent countless emails for link building but I could hardly get a response. These guys make the whole process of building backlinks like ten times easier. I really appreciate it.

Ben Nguyen US

Great service if you're looking for high authority backlinks for your website. I run a SaaS business and these guys managed to get me a ton of guest posts on tech related blogs.

Mariam Farah US

Probably the best backlinks provider I've worked with. The entire purchase process is very straight forward and I got delivery in about 10 days. All the links came from really good authority websites too.

Rajiv Shah CA

Most SEO services charge way too much or they want you to schedule a call to upsell you but Rankifyer is very transparent with their pricing, it's also very affordable.

Matthew Harris AU

The link building packages they offer are excellently priced. I've done both their 5 dofollow option as an experiment then I did their 20 dofollow option. I'm very pleased with the work I got.

Samantha Hall US

Their service is really straight forward: need authority backlinks that are dofollow? Just choose a package and wait for delivery. I like how simple the entire thing is.

Arjun Gupta CA

Email support has been really responsive. The guy from Rankifyer whose been communicating with me, George, he outlines everything for me and it all makes sense. The quality of the links are great but I also really appreciate the support they give.

Youssef Mansour CA

Its a really good outreach program. I really recommend them if you don't have the time to do the outreach yourself because we all know how hard it is to get a cold email reply. I'm really thankful for what Rankifyer does.

David Taylor AU

We have a very niche product that we sell online and we needed posts on blog sites that were at least somewhat relevant. Rankifyer definitely delivered on that. I've only gotten very high quality work from them.

Leila Abbas US

Discovered Rankifyer through Google. Really good pricing and the service is top notch. Writing my review 3 months since delivery and our pages are ranking higher and a lot easier than before.

Daniel Miller US

If you need a good link building strategy, hiring the pros at Rankifyer is definitely the way to go. We're very happy with the results we've gotten thus far.

James Thompson UK

Solid outreach service. We've totaled a little less than 100 guest posts through these guys and every post has been well written and published on some really good domains.

Service FAQ

Q: What makes Rankifyer different from other link building services?

A: We write and promote articles about your business on top blogs and publications. What sets us apart? No forced appointments, and no pushy sales tactics. Just transparent pricing and a seamless link-building experience—select your service, checkout, and elevate your business effortlessly.

Q: Do you work with other languages?

A: Absolutely! We understand that businesses operate globally, and language should not be a barrier to benefiting from our services. While our team consists of native English speakers, we have content writing partners who can assist us in delivering services for any language. Whether your target audience speaks Spanish, French, German, or any other language, we can tailor our link building and guest post services to suit your needs. Your international presence and SEO efforts are important to us.

Q: Is writing included?

A: Yes, writing is indeed included with your order. We take care of the entire content creation process, ensuring that the articles published on high authority websites are of top-notch quality. Our team of skilled writers will craft engaging and informative articles that align with your brand and resonate with your target audience. However, if you prefer to provide your own content, we offer the option for content upload during the checkout process. This allows you to have full control over the content while still benefiting from our outreach and publishing services.

Q: What is your refund policy?

A: In the instance that we are unable to fulfill your order, we do offer refunds. If we encounter any circumstances or challenges that prevent us from completing your order, we will issue a refund.

Q: Do you accept all niches (adult, casino, gambling)?

A: Yes, we are able to work with any niche, including adult, casino, and gambling niches. No matter the niche, we will find bloggers and publishers who are able to cover your website.

Q: How does Rankifyer ensure the quality of the backlinks it provides?

A: We prioritize quality over quantity. We avoid SEO hack techniques and only build links on real, high-impact sites. Our team carefully analyzes the SEO metrics of publisher sites to ensure they are not negatively perceived by Google. You can trust that the links we provide will have actual SEO benefits.

Q: Can Rankifyer find websites that are relevant to my niche?

A: Absolutely! We specialize in finding sites that align with your niche, ensuring optimal SEO relevance. This means that the backlinks you receive will be from websites that are related to your industry or topic, increasing their value and impact on your search rankings.

Q: Are the websites you work with genuine authority sites?

A: Yes, definitely! We exclusively offer genuine authority websites that have actual traffic. These are sites that are trusted and recognized by search engines, which translates to real SEO benefits for your website. Say goodbye to shady links and hello to genuine authority!

Q: What happens if any of the links you provide are removed?

A: We understand that link removal can happen, although it's rare. In the event that any of the links we provide are removed, we've got you covered. We offer a replacement guarantee, meaning we will either provide a suitable replacement or offer a refund. Your satisfaction is our priority.

Q: Who writes the articles that will be published with my links?

A: Our team of writers consists of native English speakers with academic backgrounds. They are skilled at crafting high-quality content that resonates with your target audience. Rest assured, there will be no spun content or low-quality articles. We take pride in delivering top-notch writing.

Q: How long does it take to complete an order with Rankifyer (TAT)?

A: Our delivery and completion turn around time is typically 5-19 days. We understand the importance of timely results, and we work diligently to ensure your articles are written, outreach is done, and your brand gets published on high authority websites within this timeframe.

Q: Can I provide specific requirements or topics for the articles?

A: Absolutely! You can provide notes and special requests on the check out page. Our team will take your input into account and craft content that aligns with your brand and objectives. Your satisfaction is our priority. We also allow you to upload and provide your own written content if you prefer that.

Q: How many backlinks can I expect to receive with each order?

A: The number of backlinks you receive depends on the package you choose. We offer different options to cater to various needs and budgets. You can find the specific details and the number of backlinks associated with each package on our website.

Q: Are the backlinks permanent or temporary?

A: The backlinks we provide are intended to be permanent, meaning they should remain active as long as the publisher keeps the article published. However, it's important to note that we cannot control the actions of publishers or any changes they may make to their websites in the future.

Q: Do you offer any discounts for bulk orders?

A: Yes, we do! If you have a large order or require multiple placements, we offer discounts for bulk orders. Please reach out to our customer support team at [email protected] or using the site's chat feature.

Q: Can I track the progress of my order?

A: There are two ways to track your order's progress. One way is through the Rankifyer dashboard. You are able to access the dashboard and track your order if you click the optional "create account" button on checkout. The second way to track your order is through email updates. Whenever your order changes status or a note is sent to you, you will be updated through email. We aim to deliver your order in 5 to 19 days; this depends on the size of your order. If you have any questions about your order during that time, you can contact us at [email protected]

Q: Are the backlinks provided by Rankifyer dofollow or nofollow?

A: At Rankifyer, we primarily focus on providing dofollow backlinks as they carry more SEO value. Our publication and blog guest post services are predominantly dofollow unless stated otherwise on the product page. Our brand promotion services, such as our Quora Promotion Service and Reddit Promotion Service, are primarily intended for building brand awareness. Links on community sites like Quora and Reddit are marked as nofollow. Other than that, the bulk of our services are dofollow.

Link Building vs. Content Marketing: Which Is More Effective in 2023?

Introduction