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7 Alt Text Best Practices to Boost Your Website’s Visibility

7 Alt Text Best Practices to Boost Your Website’s Visibility

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7 Alt Text Best Practices to Boost Your Website’s Visibility

Header: Alt Text Best Practices: Boost Your Website’s Visibility


As a versatile blog writer, I believe in adopting a first-person perspective to create a personal connection with my readers. In this article, I will guide you through 7 alt text best practices that can significantly enhance your website’s visibility. By following these practices, you can optimize your website for search engines and provide a better user experience for all visitors. So, let’s dive into the world of alt text and explore how it can benefit your website.

Header: What is Alt Text?

Alt text, short for alternative text, is a textual description of an image on a webpage. It is primarily used to provide information about the image to those who are visually impaired and rely on screen readers or assistive technologies. Alt text also plays a crucial role in improving your website’s visibility on search engines. Let’s explore the best practices to make the most out of alt text.

Header: 1. Be Descriptive and Concise

When writing alt text, it is essential to be descriptive and concise. Aim to provide a clear and accurate description of the image in a few words. Avoid using generic phrases like “image” or “photo.” Instead, focus on conveying the essential details of the image that a visually impaired person cannot see. For example, if you have an image of a red rose, a suitable alt text could be “Close-up of a vibrant red rose bloom.”

Header: 2. Use Relevant Keywords

Incorporating relevant keywords into your alt text can help improve your website’s visibility on search engines. However, it is crucial to use keywords naturally and avoid keyword stuffing. Include keywords that accurately describe the image and align with the content of the webpage. For instance, if you have an image of a laptop, your alt text could be “Modern laptop with high-speed processor.”

Header: 3. Don’t Overdo It

While it’s important to include alt text for every image on your website, it’s equally important not to overdo it. Excessive alt text can be overwhelming for screen reader users and may distract from the overall user experience. Therefore, only use alt text when it adds value and context to the image. If an image is purely decorative and doesn’t convey any important information, it’s best to leave the alt text empty or use “decorative image” to indicate its purpose.

Header: 4. Avoid Repetition

In a webpage with multiple instances of the same image, it is unnecessary to repeat the same alt text for each occurrence. Instead, use unique alt text for each instance to provide more specific and relevant information. This approach not only helps visually impaired users understand the context of each image but also prevents search engines from penalizing your website for duplicate content.

Header: 5. Be Mindful of File Names

Before uploading an image to your website, make sure the file name is descriptive and relevant. Search engines consider the file name when determining the image’s content. If the file name is a random combination of numbers and letters, it provides no context to search engines or visually impaired users. Rename the file with a meaningful name that accurately describes the image, and ensure it aligns with the alt text.

Header: 6. Use Proper Formatting

When adding alt text to your images, make sure to use proper formatting. Screen readers interpret alt text differently, so it’s important to structure it in a way that is easy to understand. Avoid using excessive punctuation or special characters that may confuse screen readers. Use proper capitalization and sentence structure to ensure a smooth reading experience for visually impaired users.

Header: 7. Regularly Review and Update Alt Text

As your website evolves, it’s crucial to review and update your alt text regularly. Images may change, and their context might become outdated. By reviewing and updating your alt text, you ensure that it remains accurate, relevant, and aligned with the current content of your webpage. Regularly reviewing alt text is an ongoing process that helps maintain the accessibility and visibility of your website.


Q: Why is alt text important for SEO?

A: Alt text is crucial for SEO because it provides search engines with valuable information about the content of an image. By including relevant keywords in alt text, you can improve your website’s visibility and increase the chances of your images appearing in search engine results.

Q: Can alt text improve website accessibility?

A: Yes, alt text plays a vital role in improving website accessibility. Visually impaired users rely on screen readers to understand the content of webpages. Alt text provides them with a textual description of images, enabling them to comprehend the visual elements of a website.

Q: Should I include alt text for decorative images?

A: While it’s recommended to include alt text for all images, decorative images that do not convey important information can have an empty alt text or use “decorative image.” This approach ensures that visually impaired users understand the image’s purpose without unnecessary distractions.

Q: How often should I review and update alt text?

A: It’s advisable to review and update alt text regularly, especially when there are changes in your website’s content or images. By doing so, you ensure that your alt text remains accurate, relevant, and aligned with the current state of your website.


Implementing these alt text best practices can significantly boost your website’s visibility and improve the overall user experience. Remember to be descriptive and concise, use relevant keywords, avoid repetition, and stay mindful of file names and formatting. Regularly reviewing and updating your alt text ensures that it remains accurate and aligned with your website’s content. By following these practices, you can enhance the accessibility and visibility of your website, making it more appealing to both search engines and users.

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